espresso ai.json

Espresso AI Brand Identity

A complete profile of Espresso AI's visual system — colors, typography, components, and personality — extracted from https://espresso.ai/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #14152E
Accent #614FD6
Body Font Plus Jakarta Sans
Heading Font Plus Jakarta Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking cost optimization solutions

Espresso AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#14152E",
    "secondary": "#342C75",
    "accent": "#614FD6",
    "background": "#060813",
    "textPrimary": "#060813",
    "link": "#614FD6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plusjakartasans",
        "Tahoma",
        "sans-serif"
      ],
      "body": [
        "Plusjakartasans",
        "Tahoma",
        "sans-serif"
      ],
      "paragraph": [
        "Plusjakartasans",
        "Tahoma",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "26px",
      "body": "17.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#0B0C1E",
      "textColor": "#F3F3F3",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#614FD6",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(97, 79, 214, 0.2) -5px -5px 10px 0px, rgba(97, 79, 214, 0.2) 5px 5px 10px 0px"
    },
    "buttonSecondary": {
      "background": "#060813",
      "textColor": "#CBCBCE",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/6978d5e5002a227d81585eec_espresso-AI-logo_with-R-white.svg",
    "favicon": "https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/65fbb869bd3d3c63ecce7701_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/65d64e120afc85ff60e6b84c/687ff039cbca82e615964c3c_Screenshot%202025-07-22%20at%204.07.37%E2%80%AFPM.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 'Get Started' uses a vibrant brand color (#614FD6) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Log inBook a Call",
      "reasoning": "Button #2 'Log inBook a Call' has a different background color (#060813) and serves a secondary function, making it suitable as the secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking cost optimization solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}