eco.json

Eco Brand Identity

A complete profile of Eco's visual system — colors, typography, components, and personality — extracted from https://eco.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #A6B8D1
Accent #0050BD
Body Font Roobert
Heading Font Roobert

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in stablecoins and programmable money

Eco Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roobert",
      "role": "heading"
    },
    {
      "family": "Interdisplay",
      "role": "display"
    },
    {
      "family": "Fragmentmono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#A6B8D1",
    "secondary": "#3898EC",
    "accent": "#0050BD",
    "background": "#FFFFFF",
    "textPrimary": "#0F111A",
    "link": "#0050BD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert",
      "heading": "Roobert"
    },
    "fontStacks": {
      "heading": [
        "Roobert",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Interdisplay",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Interdisplay",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "72px",
      "body": "60px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FCFCFB",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2A2A2A",
      "textColor": "#EFEFEF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(255, 255, 255, 0.2) 0px 0px 0px 1px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67af51ad91d062ee8ef52137/69405a5e3474f789078e1fe5_Vector%20(12).svg",
    "favicon": "https://cdn.prod.website-files.com/67af51ad91d062ee8ef52137/68ecc9d27b7aab7d9650a0f9_Favicon.svg",
    "ogImage": "https://cdn.prod.website-files.com/67af51ad91d062ee8ef52137/69c2cc38e52fc86cca6c5320_Stablecoin%20Economy%20OG%20(5)%20(1).jpg",
    "logoHref": "https://eco.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 8,
    "reasoning": "Selected #8 because it is visible, located in the header, links to the homepage, and matches the brand name 'Eco'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Learn more",
      "reasoning": "Button #4 'Learn more' is selected as the primary CTA due to its action-oriented text and distinct background color (#2A2A2A) compared to other buttons."
    },
    "secondary": {
      "index": 6,
      "text": "Read our docs",
      "reasoning": "Button #6 'Read our docs' is selected as the secondary CTA because it has a transparent background, differentiating it from the primary button's color group."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in stablecoins and programmable money"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 8,
        "selectedLogoReasoning": "Selected #8 because it is visible, located in the header, links to the homepage, and matches the brand name 'Eco'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}