Eco Brand: Colors, Fonts, Logo & Visual Identity

Eco Brand Identity

A complete profile of Eco's visual system — colors, typography, components, and personality — extracted from https://eco.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://eco.com/.
primary
#A6B8D1
rgb(166, 184, 209)
secondary
#3898EC
rgb(56, 152, 236)
accent
#0050BD
rgb(0, 80, 189)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0F111A
rgb(15, 17, 26)
link
#0050BD
rgb(0, 80, 189)

Typography

Each font links to its Google Fonts page where available.

primary
Roobert
Roobert Google Fonts →
heading
Roobert
Roobert Google Fonts →
Roobert, Arial, sans-serif

Visual Assets

.svg)

Logo

Favicon

%20(1).jpg)

Social Card

UI Components

Live previews rendered using Eco's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy individuals interested in stablecoins and programmable money

Eco Brand in the Wild

Image: mintcdn.com
Source: eco.com

Image: cdn.prod.website-files.com
Source: eco.com

Image: storage.ghost.io
Source: eco.com

Image: portal.eco.com
Source: portal.eco.com

Image: eco.com
Source: eco.com

Image: storage.ghost.io
Source: eco.com

Frequently Asked Questions

What is Eco's primary brand color? Eco's primary brand color is #A6B8D1. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Eco use? Eco uses #0050BD as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Eco use? Eco uses Roobert as the primary typeface across body and headings.

Does Eco use a light or dark theme? Eco's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Eco's logo? Eco's logo is available directly on their site (https://eco.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated? This profile was extracted from https://eco.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Eco.

Methodology

Brand data on this page was extracted from https://eco.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Eco.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roobert",
      "role": "heading"
    },
    {
      "family": "Interdisplay",
      "role": "display"
    },
    {
      "family": "Fragmentmono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#A6B8D1",
    "secondary": "#3898EC",
    "accent": "#0050BD",
    "background": "#FFFFFF",
    "textPrimary": "#0F111A",
    "link": "#0050BD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert",
      "heading": "Roobert"
    },
    "fontStacks": {
      "heading": [
        "Roobert",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Interdisplay",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Interdisplay",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "72px",
      "body": "60px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FCFCFB",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2A2A2A",
      "textColor": "#EFEFEF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(255, 255, 255, 0.2) 0px 0px 0px 1px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67af51ad91d062ee8ef52137/69405a5e3474f789078e1fe5_Vector%20(12).svg",
    "favicon": "https://cdn.prod.website-files.com/67af51ad91d062ee8ef52137/68ecc9d27b7aab7d9650a0f9_Favicon.svg",
    "ogImage": "https://cdn.prod.website-files.com/67af51ad91d062ee8ef52137/69c2cc38e52fc86cca6c5320_Stablecoin%20Economy%20OG%20(5)%20(1).jpg",
    "logoHref": "https://eco.com/"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in stablecoins and programmable money"
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  }
}