dreamworld.json

DreamWorld Brand Identity

A complete profile of DreamWorld's visual system — colors, typography, components, and personality — extracted from https://www.playdreamworld.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #1C1121
Accent #0E1A2B
Body Font Roboto
Heading Font Roboto

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: playful · Energy: high · Audience: gamers and online community enthusiasts

DreamWorld Brand in the Wild

Working with these fonts

Not found on Google Fonts? Here are instructions you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1C1121",
    "secondary": "#1976D2",
    "accent": "#0E1A2B",
    "background": "#0E1A2B",
    "textPrimary": "#0E1A2B",
    "link": "#0E1A2B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Mulish-ExtraBold",
        "Helvetica"
      ]
    },
    "fontSizes": {
      "h1": "15px",
      "h2": "15px",
      "body": "72px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#4F4F52",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0E1A2B",
      "textColor": "#FFFFFF",
      "borderRadius": "500px",
      "borderRadiusCorners": {
        "topLeft": "500px",
        "topRight": "500px",
        "bottomRight": "500px",
        "bottomLeft": "500px"
      },
      "shadow": "rgba(0, 0, 0, 0.25) 0px 3.69px 3.69px 0px"
    },
    "buttonSecondary": {
      "background": "#2E2922",
      "textColor": "#FFFFFF",
      "borderRadius": "500px",
      "borderRadiusCorners": {
        "topLeft": "500px",
        "topRight": "500px",
        "bottomRight": "500px",
        "bottomLeft": "500px"
      },
      "shadow": "rgba(0, 0, 0, 0.25) 0px 3.69px 3.69px 0px"
    }
  },
  "images": {
    "logo": "https://www.playdreamworld.com/assets/img/new_design/GraphicAssets/DWLogoColorSmall.png",
    "favicon": "https://www.playdreamworld.com/New_Logo_transparent.ico",
    "ogImage": null,
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 5,
    "reasoning": "Selected #5 because it is visible, medium-sized, and matches the brand name 'DreamWorld' with a logo-like appearance.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "JOIN NOW",
      "reasoning": "Button #1 ('JOIN NOW') is likely the primary CTA due to its action-oriented text and prominent placement. It shares a common dark color with other buttons but stands out due to its call-to-action nature."
    },
    "secondary": {
      "index": 0,
      "text": "JOIN THE DISCORD",
      "reasoning": "Button #0 ('JOIN THE DISCORD') is selected as secondary because it has a different background color (#2E2922) and serves as an additional engagement option."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "gamers and online community enthusiasts"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 5,
        "selectedLogoReasoning": "Selected #5 because it is visible, medium-sized, and matches the brand name 'DreamWorld' with a logo-like appearance.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}