Dockup Brand Identity

A complete profile of Dockup's visual system — colors, typography, components, and personality — extracted from https://getdockup.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/dockup
• Machine-readable JSON: https://characterquilt.com/branding/dockup.json
• Per-page llms.txt: https://characterquilt.com/branding/dockup/llms.txt

Quick Facts

Color Palette

• primary: #3273DC
• secondary: #FF3860
• accent: #135DFB
• background: #212121
• textPrimary: #363636
• link: #135DFB

Typography

• primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
• heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

Visual Assets

• Logo:

UI Components

• buttonPrimary: background=#135DFB, textColor=#FFFFFF, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech teams

Dockup Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• The easiest way to deploy your code changes
  • Image:
  • Source: https://getdockup.com/
• Stream Dock Up (Speed Boat)- Cool Breeze Band by Cool Breeze Band | Listen online for free on SoundCloud
  • Image:
  • Source: https://m.soundcloud.com/cool-breeze-productions/dock-up-speed-boat
• Live demo of Dockup AI Coding Agent - YouTube
  • Image:
  • Source: https://www.youtube.com/watch?v=U3KA_KaZb1A
• Warehouse Racking & Storage Systems | DockUp Systems
  • Image:
  • Source: https://www.dockupsystems.com/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3273DC",
    "secondary": "#FF3860",
    "accent": "#135DFB",
    "background": "#212121",
    "textPrimary": "#363636",
    "link": "#135DFB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [
        "IBM Plex Sans",
        "BlinkMacSystemFont",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "IBM Plex Sans",
        "BlinkMacSystemFont",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "IBM Plex Sans",
        "BlinkMacSystemFont",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "28px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#135DFB",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://getdockup.com/images/logo-724b92c6e4b8213e5e8182c0410826ae.svg?vsn=d",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Dockup"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Dockup', confirming it as the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up for free",
      "reasoning": "The button 'Sign up for free' uses a vibrant blue color (#135DFB), which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to engage with the service."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available with a different color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech teams"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Dockup', confirming it as the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}