Dockup Brand Identity

A complete profile of Dockup's visual system — colors, typography, components, and personality — extracted from https://getdockup.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getdockup.com/.
primary
#3273DC
rgb(50, 115, 220)
secondary
#FF3860
rgb(255, 56, 96)
accent
#135DFB
rgb(19, 93, 251)
background
#212121
rgb(33, 33, 33)
textPrimary
#363636
rgb(54, 54, 54)
link
#135DFB
rgb(19, 93, 251)

Typography

Each font links to its Google Fonts page where available.

primary
IBM Plex Sans
IBM Plex Sans Google Fonts →
heading
IBM Plex Sans
IBM Plex Sans Google Fonts →
IBM Plex Sans, BlinkMacSystemFont, -apple-system, Segoe UI, Roboto, Helvetica, Arial, sans-serif

Visual Assets

Logo

UI Components

Live previews rendered using Dockup's actual button styles.

Button Primary

buttonPrimary
background: #135DFB;
textColor: #FFFFFF;
borderRadius: 4px;
shadow: none;

Brand Personality

Tone: modern
Energy: medium
Audience: developers and tech teams

Dockup Brand in the Wild

Image: getdockup.com
Source: getdockup.com

Image: i1.sndcdn.com
Source: m.soundcloud.com

Image: i.ytimg.com
Source: youtube.com

Image: images.squarespace-cdn.com
Source: dockupsystems.com

Frequently Asked Questions

What is Dockup's primary brand color?
Dockup's primary brand color is #3273DC. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Dockup use?
Dockup uses #135DFB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Dockup use?
Dockup uses IBM Plex Sans as the primary typeface across body and headings.

Does Dockup use a light or dark theme?
Dockup's primary site uses a dark color scheme, with a background of #212121.

Where can I find Dockup's logo?
Dockup's logo is available directly on their site (https://getdockup.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://getdockup.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Dockup.