Disqus Brand Identity

A complete profile of Disqus's visual system — colors, typography, components, and personality — extracted from http://disqus.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/disqus
• Machine-readable JSON: https://characterquilt.com/branding/disqus.json
• Per-page llms.txt: https://characterquilt.com/branding/disqus/llms.txt

Quick Facts

Color Palette

• primary: #164B78
• secondary: #EBFEFF
• accent: #0091FF
• background: #FFFFFF
• textPrimary: #042552
• link: #042552

Typography

• primary: Lato — https://fonts.google.com/specimen/Lato
• heading: Lato — https://fonts.google.com/specimen/Lato

Visual Assets

• Logo: https://c.disquscdn.com/next/current/marketing/assets/img/brand/disqus-logo-blue.svg
• Favicon: https://c.disquscdn.com/next/current/marketing/assets/img/brand/apple-touch-icon-57x57.png
• Social card (og:image): https://c.disquscdn.com/next/current/marketing/assets/img/brand/favicon-192x192.png

UI Components

• buttonPrimary: background=#0091FF, textColor=#FFFFFF, borderColor=#0091FF, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: digital publishers and online communities

Disqus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• MAJeff · Profile · Disqus
  • Image: https://uploads.disquscdn.com/images/f7f69660ae84b25f3697a63ce88991c6f0ddd6680badfb406063f365780fd564.jpg
  • Source: https://disqus.com/by/majeff/
• Blog | Disqus
  • Image: https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)%20(17)-1.png
  • Source: https://blog.disqus.com/
• damanoid · Profile · Disqus
  • Image: https://uploads.disquscdn.com/images/f63e0b91ff3bd79e6957c224f892788894f212da38f9bd8390103028086f0e40.jpg
  • Source: https://disqus.com/by/haywardcrowvault/
• Why Blogs Fail and How to Make Your Blog Successful
  • Image: https://blog.disqus.com/hubfs/Blog%20posters%20New%20-3.png
  • Source: https://blog.disqus.com/why-blogs-fail-and-how-to-make-your-blog-successful
• Truly Stubborn · Profile · Disqus
  • Image: https://uploads.disquscdn.com/images/ef0f9bec40ff5306a51cb52edd3bb63e09defe5f74e5e6095d6ee362e3e6e0e9.jpg
  • Source: https://disqus.com/by/Truly_Stubborn/
• Blog | Disqus
  • Image: https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)-1.png
  • Source: https://blog.disqus.com/

Working with these fonts

Not found on Google Fonts? Follow this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources) and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.