diligent.json

Diligent Brand Identity

A complete profile of Diligent's visual system — colors, typography, components, and personality — extracted from https://godiligent.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #5251FA
Accent #3898EC
Body Font DM Sans
Heading Font DM Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Diligent Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5251FA",
    "secondary": "#0082F3",
    "accent": "#3898EC",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "24px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1F1F1F",
      "textColor": "#FFFFFF",
      "borderColor": "#1F1F1F",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%2087%2024%22%20fill%3D%22none%22%20class%3D%22logo_svg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0.078125%200.343674H6.83288C12.526%200.343674%2015.8967%203.65456%2015.8967%209.36081C15.8967%2015.0796%2012.5393%2018.4407%206.83288%2018.4407H0.078125V0.343674ZM3.05075%202.76413V16.0077H6.55419C10.615%2016.0077%2012.8577%2013.6625%2012.8577%209.38589C12.8577%205.12188%2010.6017%202.76413%206.55419%202.76413H3.05075Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M18.4845%2018.4407V5.24729H21.351V18.4407H18.4845ZM19.9177%203.31594C19.0021%203.31594%2018.2589%202.62618%2018.2589%201.77337C18.2589%200.908029%2019.0021%200.218262%2019.9177%200.218262C20.8467%200.218262%2021.5898%200.908029%2021.5898%201.77337C21.5898%202.62618%2020.8467%203.31594%2019.9177%203.31594Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M24.3899%2018.4407V0.343674H27.2564V18.4407H24.3899Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M30.2954%2018.4407V5.24729H33.1618V18.4407H30.2954ZM31.7286%203.31594C30.8129%203.31594%2030.0698%202.62618%2030.0698%201.77337C30.0698%200.908029%2030.8129%200.218262%2031.7286%200.218262C32.6575%200.218262%2033.4007%200.908029%2033.4007%201.77337C33.4007%202.62618%2032.6575%203.31594%2031.7286%203.31594Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M42.0399%2016.2459C44.2826%2016.2459%2045.7556%2014.5278%2045.7556%2011.8063C45.7556%209.09745%2044.2826%207.31659%2042.0399%207.31659C39.8369%207.31659%2038.4037%209.05982%2038.4037%2011.8063C38.4037%2014.5654%2039.8369%2016.2459%2042.0399%2016.2459ZM42.0664%2023.407C38.7753%2023.407%2036.3335%2021.7515%2035.9752%2019.469H38.8549C39.2663%2020.5727%2040.5403%2021.3001%2042.1726%2021.3001C44.4153%2021.3001%2045.7424%2020.0961%2045.7424%2018.2902V16.1205H45.6893C44.9063%2017.5502%2043.2608%2018.4908%2041.2702%2018.4908C37.7667%2018.4908%2035.4709%2015.9073%2035.4709%2011.7938C35.4709%207.64266%2037.7535%205.03409%2041.3365%205.03409C43.3139%205.03409%2044.9329%205.97468%2045.7822%207.50471H45.8353V5.24729H48.6221V18.2024C48.6221%2021.3502%2046.0476%2023.407%2042.0664%2023.407Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M57.3011%207.19118C55.2972%207.19118%2053.8905%208.63342%2053.7446%2010.6275H60.7249C60.6586%208.60834%2059.305%207.19118%2057.3011%207.19118ZM60.7117%2014.5654H63.4321C63.034%2016.9733%2060.6188%2018.6915%2057.4205%2018.6915C53.3199%2018.6915%2050.8383%2016.0704%2050.8383%2011.9067C50.8383%207.76808%2053.3597%205.00901%2057.3011%205.00901C61.1761%205.00901%2063.5914%207.5925%2063.5914%2011.5931V12.5212H53.7313V12.6842C53.7313%2014.9793%2055.1911%2016.4968%2057.4869%2016.4968C59.1192%2016.4968%2060.3268%2015.7192%2060.7117%2014.5654Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M65.8209%2018.4407V5.24729H68.5546V7.45455H68.621C69.3774%205.9496%2070.8637%205.02155%2073.0135%205.02155C76.0923%205.02155%2077.8573%206.87765%2077.8573%209.90008V18.4407H74.9776V10.4268C74.9776%208.4453%2073.9956%207.35422%2072.005%207.35422C69.9878%207.35422%2068.6873%208.70867%2068.6873%2010.7529V18.4407H65.8209Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M81.4669%202.12453H84.3467V5.24729H87.0008V7.39184H84.3467V14.6657C84.3467%2015.807%2084.8775%2016.3212%2086.0453%2016.3212C86.3372%2016.3212%2086.8017%2016.2961%2086.9875%2016.2585V18.403C86.669%2018.4783%2086.032%2018.5284%2085.395%2018.5284C82.5684%2018.5284%2081.4669%2017.5126%2081.4669%2014.9667V7.39184H79.4365V5.24729H81.4669V2.12453Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/68bdab1c8fb03044e2c8c8ae/68bdac75c4bd64cabaf614bc_diligent-favicon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is a medium-sized logo located in the header, visible, and links to the homepage, aligning with the brand 'Diligent'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Request demoRequest demoRequest demo",
      "reasoning": "Button #1 is selected as the primary CTA because it has a dark background (#1F1F1F) which stands out against the light page background, and the text 'Request demo' is action-oriented, indicating a primary action."
    },
    "secondary": {
      "index": 2,
      "text": "Request demoRequest demoRequest demo",
      "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#FFFFFF) from the primary button and also features the 'Request demo' text, making it a suitable secondary action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is a medium-sized logo located in the header, visible, and links to the homepage, aligning with the brand 'Diligent'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}