Diligent Brand: Colors, Fonts, Logo & Visual Identity
Diligent Brand Identity
A complete profile of Diligent's visual system — colors, typography, components, and personality — extracted from https://godiligent.ai. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://godiligent.ai.
| Color Name | HEX Code | RGB Value |
|---|---|---|
| primary | #5251FA | rgb(82, 81, 250) |
| secondary | #0082F3 | rgb(0, 130, 243) |
| accent | #3898EC | rgb(56, 152, 236) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #000000 | rgb(0, 0, 0) |
| link | #3898EC | rgb(56, 152, 236) |
Typography
Each font links to its Google Fonts page where available.
| Font Role | Font Name | Link |
|---|---|---|
| primary | DM Sans | Google Fonts → |
| heading | DM Sans | Google Fonts → |
Visual Assets
%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M18.4845%2018.4407V5.24729H21.351V18.4407H18.4845ZM19.9177%203.31594C19.0021%203.31594%2018.2589%202.62618%2018.2589%201.77337C18.2589%200.908029%2019.0021%200.218262%2019.9177%200.218262C20.8467%200.218262%2021.5898%200.908029%2021.5898%201.77337C21.5898%202.62618%2020.8467%203.31594%2019.9177%203.31594Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M24.3899%2018.4407V0.343674H27.2564V18.4407H24.3899Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M30.2954%2018.4407V5.24729H33.1618V18.4407H30.2954ZM31.7286%203.31594C30.8129%203.31594%2030.0698%202.62618%2030.0698%201.77337C30.0698%200.908029%2030.8129%200.218262%2031.7286%200.218262C32.6575%200.218262%2033.4007%200.908029%2033.4007%201.77337C33.4007%202.62618%2032.6575%203.31594%2031.7286%203.31594Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M42.0399%2016.2459C44.2826%2016.2459%2045.7556%2014.5278%2045.7556%2011.8063C45.7556%209.09745%2044.2826%207.31659%2042.0399%207.31659C39.8369%207.31659%2038.4037%209.05982%2038.4037%2011.8063C38.4037%2014.5654%2039.8369%2016.2459%2042.0399%2016.2459ZM42.0664%2023.407C38.7753%2023.407%2036.3335%2021.7515%2035.9752%2019.469H38.8549C39.2663%2020.5727%2040.5403%2021.3001%2042.1726%2021.3001C44.4153%2021.3001%2045.7424%2020.0961%2045.7424%2018.2902V16.1205H45.6893C44.9063%2017.5502%2043.2608%2018.4908%2041.2702%2018.4908C37.7667%2018.4908%2035.4709%2015.9073%2035.4709%2011.7938C35.4709%207.64266%2037.7535%205.03409%2041.3365%205.03409C43.3139%205.03409%2044.9329%205.97468%2045.7822%207.50471H45.8353V5.24729H48.6221V18.2024C48.6221%2021.3502%2046.0476%2023.407%2042.0664%2023.407Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M57.3011%207.19118C55.2972%207.19118%2053.8905%208.63342%2053.7446%2010.6275H60.7249C60.6586%208.60834%2059.305%207.19118%2057.3011%207.19118ZM60.7117%2014.5654H63.4321C63.034%2016.9733%2060.6188%2018.6915%2057.4205%2018.6915C53.3199%2018.6915%2050.8383%2016.0704%2050.8383%2011.9067C50.8383%207.76808%2053.3597%205.00901%2057.3011%205.00901C61.1761%205.00901%2063.5914%207.5925%2063.5914%2011.5931V12.5212H53.7313V12.6842C53.7313%2014.9793%2055.1911%2016.4968%2057.4869%2016.4968C59.1192%2016.4968%2060.3268%2015.7192%2060.7117%2014.5654Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M65.8209%2018.4407V5.24729H68.5546V7.45455H68.621C69.3774%205.9496%2070.8637%205.02155%2073.0135%205.02155C76.0923%205.02155%2077.8573%206.87765%2077.8573%209.90008V18.4407H74.9776V10.4268C74.9776%208.4453%2073.9956%207.35422%2072.005%207.35422C69.9878%207.35422%2068.6873%208.70867%2068.6873%2010.7529V18.4407H65.8209Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M81.4669%202.12453H84.3467V5.24729H87.0008V7.39184H84.3467V14.6657C84.3467%2015.807%2084.8775%2016.3212%2086.0453%2016.3212C86.3372%2016.3212%2086.8017%2016.2961%2086.9875%2016.2585V18.403C86.669%2018.4783%2086.032%2018.5284%2085.395%2018.5284C82.5684%2018.5284%2081.4669%2017.5126%2081.4669%2014.9667V7.39184H79.4365V5.24729H81.4669V2.12453Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo:
UI Components
Live previews rendered using Diligent's actual button styles.
| Component | Properties |
|---|---|
| Button Primary | background: #1F1F1F, textColor: #FFFFFF, borderColor: #1F1F1F, borderRadius: 8px, shadow: none |
| Button Secondary | background: #FFFFFF, textColor: #000000, borderColor: #FFFFFF, borderRadius: 8px, shadow: none |
Brand Personality
Tone: modern
Energy: medium
Audience: business professionals
Diligent Brand in the Wild
Source: godiligent.ai
Source: godiligent.ai
Source: godiligent.ai
Source: godiligent.ai
Source: godiligent.ai
Frequently Asked Questions
What is Diligent's primary brand color?
Diligent's primary brand color is #5251FA. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Diligent use?
Diligent uses #3898EC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Diligent use?
Diligent uses DM Sans as the primary typeface across body and headings.
Does Diligent use a light or dark theme?
Diligent's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Diligent's logo?
Diligent's logo is available directly on their site (https://godiligent.ai). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://godiligent.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Diligent.