Democracy Earth Brand Identity

A complete profile of Democracy Earth's visual system — colors, typography, components, and personality — extracted from http://democracy.earth/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/democracy-earth
• Machine-readable JSON: https://characterquilt.com/branding/democracy-earth.json

Quick Facts

Color Palette

• primary: #2A6DF4
• secondary: #26D99D
• accent: #2A6DF4
• background: #07090D
• textPrimary: #07090D
• link: #98A1B3

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo: https://democracy.earth/assets/democracy-earth-logo-DadoaX03.png
• Favicon: https://storage.googleapis.com/gpt-engineer-file-uploads/c8RjTJEPiBNlSN7OnP9hKKR3VwO2/uploads/1760797703968-03bf0947-ecf1-4f48-adaa-f1c96c20d019.png
• Social card (og:image): https://democracy.earth/og-image.png

UI Components

• buttonPrimary: background=#2A6DF4, textColor=#FFFFFF, borderRadius=14px, shadow=none
• buttonSecondary: background=#07090D, textColor=#F8FAFC, borderColor=#161A22, borderRadius=14px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: civic-minded individuals interested in democracy and technology

Democracy Earth Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Brazilian politics, Trojan horses and the struggle for democracy | by Sandra Miller | Hacktivism
  • Image: https://miro.medium.com/1*jYT32pEkH2a_3EBL3J2HmQ.jpeg
  • Source: https://words.democracy.earth/brazilian-politics-trojan-horses-and-the-struggle-for-democracy-971774337c77
• Hacktivism
  • Image: https://miro.medium.com/v2/resize:fit:1046/1*U9LX-6C_X7MNxGeXw2VnbA.png
  • Source: https://words.democracy.earth/
• Francoise Brougher – Medium
  • Image: https://miro.medium.com/1*tPgjXGoTTRKg7xcmn3yMOw.jpeg
  • Source: https://words.democracy.earth/@francoise_93266?source=post_internal_links---------2------------------
• Blockchain Designs By Jupiter. from Brexit to dApps, bridging the… | by Democracy Earth | Hacktivism
  • Image: https://miro.medium.com/v2/resize:fit:771/1*bSTuYQ_KNPR2lUFIeuKLHA.png
  • Source: https://words.democracy.earth/blockchain-designs-by-jupiter-4d19d93ee050
• Building crypto communities. why we're leaving Slack | by Democracy Earth | Hacktivism
  • Image: https://miro.medium.com/1*G12ETndaF_dRiW4MxqAVmQ.png
  • Source: https://words.democracy.earth/building-crypto-communities-1eec20fb6de9
• Global Citizenship in a Post-Nation State World | by Sandra Miller | Hacktivism
  • Image: https://miro.medium.com/v2/resize:fit:1170/0*2vdWLVZCaMzhm6FN.
  • Source: https://words.democracy.earth/global-citizenship-in-a-post-nation-state-world-d5bf21ac9bb1

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.