Democracy Earth Brand Identity

A complete profile of Democracy Earth's visual system — colors, typography, components, and personality — extracted from http://democracy.earth/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://democracy.earth/.

• primary: #2A6DF4 (rgb(42, 109, 244))
• secondary: #26D99D (rgb(38, 217, 157))
• accent: #2A6DF4 (rgb(42, 109, 244))
• background: #07090D (rgb(7, 9, 13))
• textPrimary: #07090D (rgb(7, 9, 13))
• link: #98A1B3 (rgb(152, 161, 179))

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: Inter

Visual Assets

UI Components

Live previews rendered using Democracy Earth's actual button styles.

Button Primary

• background: #2A6DF4
• textColor: #FFFFFF
• borderRadius: 14px
• shadow: none

Button Secondary

• background: #07090D
• textColor: #F8FAFC
• borderColor: #161A22
• borderRadius: 14px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: civic-minded individuals interested in democracy and technology

Democracy Earth Brand in the Wild

Frequently Asked Questions

1. What is Democracy Earth's primary brand color?
   Democracy Earth's primary brand color is #2A6DF4. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Democracy Earth use?
   Democracy Earth uses Inter as the primary typeface across body and headings.

3. Does Democracy Earth use a light or dark theme?
   Democracy Earth's primary site uses a dark color scheme, with a background of #07090D.

4. Where can I find Democracy Earth's logo?
   Democracy Earth's logo is available directly on their site (http://democracy.earth/). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?
   This profile was extracted from http://democracy.earth/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Democracy Earth.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2A6DF4",
    "secondary": "#26D99D",
    "accent": "#2A6DF4",
    "background": "#07090D",
    "textPrimary": "#07090D",
    "link": "#98A1B3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "30px",
      "body": "30px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2A6DF4",
      "textColor": "#FFFFFF",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#07090D",
      "textColor": "#F8FAFC",
      "borderColor": "#161A22",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://democracy.earth/assets/democracy-earth-logo-DadoaX03.png",
    "favicon": "https://storage.googleapis.com/gpt-engineer-file-uploads/c8RjTJEPiBNlSN7OnP9hKKR3VwO2/uploads/1760797703968-03bf0947-ecf1-4f48-adaa-f1c96c20d019.png",
    "ogImage": "https://democracy.earth/og-image.png",
    "logoHref": "/",
    "logoAlt": "Democracy Earth Logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "civic-minded individuals interested in democracy and technology"
  }
}