Datlo Brand Identity

A complete profile of Datlo's visual system — colors, typography, components, and personality — extracted from https://www.datlo.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/datlo
• Machine-readable JSON: https://characterquilt.com/branding/datlo.json

Quick Facts

Color Palette

• primary: #2575FC
• secondary: #6EC1E4
• accent: #2575FC
• background: #FFFFFF
• textPrimary: #000000
• link: #1677FF

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: League Spartan — https://fonts.google.com/specimen/League+Spartan

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonPrimary: background=#2575FC, textColor=#FFFFFF, borderRadius=5px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#262626, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking market intelligence solutions

Datlo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Inovação e conexão com o mercado: momentos que marcaram a história Datlo em 2025
  • Image:
  • Source: Blog Post
• Como gerar leads qualificados usando marketing geográfico
  • Image:
  • Source: Blog Post
• Canais de distribuição: qual é o melhor para seu negócio?
  • Image:
  • Source: Blog Post
• O que é análise de viabilidade e 5 passos para fazer uma
  • Image:
  • Source: Blog Post
• O que é análise de viabilidade e 5 passos para fazer uma
  • Image:
  • Source: Blog Post
• Penetração de mercado: como aumentar em seu negócio?
  • Image:
  • Source: Blog Post

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

• CharacterQuilt.com suggests this flow that can help:
  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.
  6. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "League Spartan",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2575FC",
    "secondary": "#6EC1E4",
    "accent": "#2575FC",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#1677FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "League Spartan"
    },
    "fontStacks": {
      "heading": [
        "League Spartan",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "League Spartan",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "League Spartan",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "38px",
      "h2": "20px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2575FC",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#262626",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://datlo.com/wp-content/uploads/2024/11/logo_branco-e1744391532361.png",
    "favicon": "https://datlo.com/wp-content/uploads/2024/11/logo-datlo-Dfavicon-150x150.png",
    "ogImage": "https://datlo.com/wp-content/uploads/2025/02/imagem-do-site2.jpg",
    "logoHref": "https://datlo.com/",
    "logoAlt": "Logo da Datlo Branco"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Datlo' in the alt text. It links to the homepage, indicating it is the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Saber mais",
      "reasoning": "Button #3 has a vibrant blue background (#2575FC), which is the brand color, and the text 'Saber mais' suggests an action-oriented call-to-action, making it the primary CTA."
    },
    "secondary": {
      "index": 8,
      "text": "Falar com especialista",
      "reasoning": "Button #8 has a white background (#FFFFFF), which contrasts with the primary button's blue color. The text 'Falar com especialista' indicates a secondary action, suitable for a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking market intelligence solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Datlo' in the alt text. It links to the homepage, indicating it is the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}