Datlo Brand Identity

A complete profile of Datlo's visual system — colors, typography, components, and personality — extracted from https://www.datlo.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.datlo.com/.
Primary: #2575FC
Secondary: #6EC1E4
Accent: #2575FC
Background: #FFFFFF
Text Primary: #000000
Link: #1677FF

Typography

Each font links to its Google Fonts page where available.
Body: Arial
Heading: League Spartan

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Datlo's actual button styles.

Input

Input styles:

• Background: #FFFFFF
• Text Color: #FFFFFF
• Border Color: #FFFFFF
• Border Radius: 4px
• Shadow: none

Button Primary

Button styles:

• Background: #2575FC
• Text Color: #FFFFFF
• Border Radius: 5px
• Shadow: none

Button Secondary

Button styles:

• Background: #FFFFFF
• Text Color: #262626
• Border Radius: 0px
• Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals seeking market intelligence solutions

Frequently Asked Questions

What is Datlo's primary brand color?
Datlo's primary brand color is #2575FC. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Datlo use?
Datlo uses Arial for body text and League Spartan for headings. Fonts were detected on https://www.datlo.com/ as part of their live design system.

Does Datlo use a light or dark theme?
Datlo's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Datlo's logo?
Datlo's logo is available directly on their site (Datlo Logo). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.datlo.com/ using the Firecrawl branding extraction API. It inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Datlo.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "League Spartan",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2575FC",
    "secondary": "#6EC1E4",
    "accent": "#2575FC",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#1677FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "League Spartan"
    },
    "fontStacks": {
      "heading": [
        "League Spartan",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "League Spartan",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "League Spartan",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "38px",
      "h2": "20px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "4px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2575FC",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#262626",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://datlo.com/wp-content/uploads/2024/11/logo_branco-e1744391532361.png",
    "favicon": "https://datlo.com/wp-content/uploads/2024/11/logo-datlo-Dfavicon-150x150.png",
    "ogImage": "https://datlo.com/wp-content/uploads/2025/02/imagem-do-site2.jpg"
  }
}