Dari Brand Identity

A complete profile of Dari's visual system — colors, typography, components, and personality — extracted from https://usedari.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/dari
• Machine-readable JSON: https://characterquilt.com/branding/dari.json
• Per-page llms.txt: https://characterquilt.com/branding/dari/llms.txt

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #223333
• accent: #D7D4F0
• background: #000000
• textPrimary: #000000
• link: #D7D4F0

Typography

• primary: JetBrains Mono — https://fonts.google.com/specimen/JetBrains+Mono
• heading: JetBrains Mono — https://fonts.google.com/specimen/JetBrains+Mono

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

Brand Personality

Tone: modern · Energy: medium · Audience: developers

Dari Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 1930's Dari Rich Hot Cocoa Chocolate Vintage Milk Advertising Poster – Vintage Poster Works: Debra Clifford
  • Image:
  • Source: Vintage Poster Works
• DARI Health: Understanding the DARI Report
  • Image:
  • Source: DARI Report
• Dari - Multipurpose Free Landing Page Template
  • Image:
  • Source: Landing Page Template
• New TV Advertising – DARI Couscous | Dari
  • Image:
  • Source: DARI Couscous
• Report Profiles
  • Image:
  • Source: Report Profiles
• 30+ Customizable Black Friday Landing Page Templates for 2022
  • Image:
  • Source: Black Friday Templates

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.