Dari Brand Identity

A complete profile of Dari's visual system — colors, typography, components, and personality — extracted from https://usedari.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://usedari.com.

primary
#0000EE

secondary
#223333

accent
#D7D4F0

background
#000000

textPrimary
#000000

link
#D7D4F0

Typography

Each font links to its Google Fonts page where available.

primary
JetBrains Mono

heading
JetBrains Mono

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Brand Personality

Tone: modern
Energy: medium
Audience: developers

Dari Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: vintageposterworks.com

Image: darimotion.com

Image: i.pinimg.com

Image: couscousdari.com

Image: darimotion.com

Image: masterbundles.com

Frequently Asked Questions

What is Dari's primary brand color?
Dari's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Dari use?
Dari uses #D7D4F0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Dari use?
Dari uses JetBrains Mono as the primary typeface across body and headings.

Does Dari use a light or dark theme?
Dari's primary site uses a dark color scheme, with a background of #000000.

Where can I find Dari's logo?
Dari's logo is available directly on their site (https://usedari.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://usedari.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Dari.