cursor.json

Cursor Brand Identity

A complete profile of Cursor's visual system — colors, typography, components, and personality — extracted from https://cursor.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #F54E00
Accent #26251E
Body Font Helvetica Neue
Heading Font CursorGothic

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech enthusiasts

Cursor Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "CursorGothic",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#F54E00",
    "secondary": "#34785C",
    "accent": "#26251E",
    "background": "#F7F7F4",
    "textPrimary": "#26251E",
    "link": "#C08532"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "CursorGothic"
    },
    "fontStacks": {
      "heading": [
        "CursorGothic",
        "system-ui",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "CursorGothic",
        "system-ui",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "EB Garamond",
        "Iowan Old Style",
        "Palatino Linotype",
        "URW Palladio L",
        "P052",
        "ui-serif",
        "Georgia",
        "Cambria",
        "Times New Roman",
        "Times",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "26px",
      "h2": "14px",
      "body": "17.28px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#26251E",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#26251E",
      "textColor": "#F7F7F4",
      "borderColor": "#26251E",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F7F7F4",
      "textColor": "#26251E",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20fill%3D%22none%22%20class%3D%22w-%5B95.37px%5D%20lg%3Aw-%5B95.75px%5D%22%20viewBox%3D%220%200%202193%20545%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20overflow%3D%22visible%22%20data-fc-idx%3D%220%22%3E%3Cg%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%3E%3Cpath%20d%3D%22m466.383%20137.073-206.469-119.2034c-6.63-3.8287-14.811-3.8287-21.441%200l-206.4586%20119.2034c-5.5734%203.218-9.0144%209.169-9.0144%2015.615v240.375c0%206.436%203.441%2012.397%209.0144%2015.615l206.4686%20119.203c6.63%203.829%2014.811%203.829%2021.441%200l206.468-119.203c5.574-3.218%209.015-9.17%209.015-15.615v-240.375c0-6.436-3.441-12.397-9.015-15.615zm-12.969%2025.25-199.316%20345.223c-1.347%202.326-4.904%201.376-4.904-1.319v-226.048c0-4.517-2.414-8.695-6.33-10.963l-195.7577-113.019c-2.3263-1.347-1.3764-4.905%201.3182-4.905h398.6305c5.661%200%209.199%206.136%206.368%2011.041h-.009z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m723.253%20148.84h87.856v48.397h-84.881c-45.789%200-81.527%2026.432-81.527%2082.273s35.738%2082.273%2081.527%2082.273h84.881v48.397h-91.578c-76.691%200-131.039-45.043-131.039-130.66%200-85.618%2058.07-130.661%20134.761-130.661z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m855.781%20148.84h54.348v159.7c0%2039.828%2018.242%2058.448%2061.056%2058.448%2042.815%200%2061.055-18.61%2061.055-58.448v-159.7h54.35v170.866c0%2058.071-36.85%2094.933-115.405%2094.933-78.551%200-115.404-37.231-115.404-95.301z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m1370.62%20222.913c0%2029.04-16.75%2051.372-39.09%2061.056v.746c23.45%203.354%2035.37%2020.103%2035.73%2042.814l1.12%2082.641h-54.35l-1.11-73.705c-.37-16.381-10.06-26.432-29.41-26.432h-90.47v100.137h-54.34v-261.33h150.02c49.15%200%2081.9%2024.94%2081.9%2074.083zm-54.73%207.454c0-22.333-11.91-34.623-34.24-34.623h-88.61v69.236h89.34c20.47%200%2033.51-12.281%2033.51-34.623z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m1576.09%20333.85c0-18.61-11.91-26.432-29.77-27.915l-60.31-5.583c-52.12-4.837-79.3-25.318-79.3-74.83%200-49.511%2033.51-76.69%2081.53-76.69h133.27v46.904h-129.55c-18.61%200-30.52%209.683-30.52%2028.294%200%2018.61%2012.28%2027.547%2030.9%2029.04l61.42%205.214c46.54%204.091%2077.06%2025.318%2077.06%2075.198s-32.38%2076.69-78.17%2076.69h-139.23v-46.904h134.01c17.5%200%2028.66-11.912%2028.66-29.408z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m1789.79%20144.373c81.89%200%20133.65%2052.487%20133.65%20134.761%200%2082.273-53.98%20135.506-135.88%20135.506s-133.65-53.233-133.65-135.506c0-82.274%2053.98-134.761%20135.88-134.761zm77.43%20135.129c0-55.095-32.02-87.479-78.56-87.479-46.53%200-78.55%2032.384-78.55%2087.479%200%2055.094%2032.02%2087.478%2078.55%2087.478%2046.54%200%2078.56-32.384%2078.56-87.478z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m2192.95%20222.913c0%2029.04-16.75%2051.372-39.1%2061.056v.746c23.46%203.354%2035.37%2020.103%2035.74%2042.814l1.12%2082.641h-54.35l-1.12-73.705c-.36-16.381-10.05-26.432-29.4-26.432h-90.47v100.137h-54.35v-261.33h150.03c49.14%200%2081.9%2024.94%2081.9%2074.083zm-54.73%207.454c0-22.333-11.91-34.623-34.25-34.623h-88.6v69.236h89.34c20.47%200%2033.51-12.281%2033.51-34.623z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E" ,
    "favicon":"https://cursor.com/marketing-static/favicon.ico",
    "ogImage":"https://cursor.com/public/opengraph-image.png",
    "logoHref":"/home"
  },
  "confidence":{
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
  }
}