Cursor Brand Identity

A complete profile of Cursor's visual system — colors, typography, components, and personality — extracted from https://cursor.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://cursor.com.

primary
#F54E00
rgb(245, 78, 0)

secondary
#34785C
rgb(52, 120, 92)

accent
#26251E
rgb(38, 37, 30)

background
#F7F7F4
rgb(247, 247, 244)

textPrimary
#26251E
rgb(38, 37, 30)

link
#C08532
rgb(192, 133, 50)

Typography

Each font links to its Google Fonts page where available.

primary
Helvetica Neue
Google Fonts →

heading
CursorGothic
Google Fonts →

Visual Assets

%20!important%3B%22%3E%3Cpath%20d%3D%22m466.383%20137.073-206.469-119.2034c-6.63-3.8287-14.811-3.8287-21.441%200l-206.4586%20119.2034c-5.5734%203.218-9.0144%209.169-9.0144%2015.615v240.375c0%206.436%203.441%2012.397%209.0144%2015.615l206.4686%20119.203c6.63%203.829%2014.811%203.829%2021.441%200l206.468-119.203c5.574-3.218%209.015-9.17%209.015-15.615v-240.375c0-6.436-3.441-12.397-9.015-15.615zm-12.969%2025.25-199.316%20345.223c-1.347%202.326-4.904%201.376-4.904-1.319v-226.048c0-4.517-2.414-8.695-6.33-10.963l-195.7577-113.019c-2.3263-1.347-1.3764-4.905%201.3182-4.905h398.6305c5.661%200%209.199%206.136%206.368%2011.041h-.009z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m723.253%20148.84h87.856v48.397h-84.881c-45.789%200-81.527%2026.432-81.527%2082.273s35.738%2082.273%2081.527%2082.273h84.881v48.397h-91.578c-76.691%200-131.039-45.043-131.039-130.66%200-85.618%2058.07-130.661%20134.761-130.661z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m855.781%20148.84h54.348v159.7c0%2039.828%2018.242%2058.448%2061.056%2058.448%2042.815%200%2061.055-18.61%2061.055-58.448v-159.7h54.35v170.866c0%2058.071-36.85%2094.933-115.405%2094.933-78.551%200-115.404-37.231-115.404-95.301z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m1370.62%20222.913c0%2029.04-16.75%2051.372-39.09%2061.056v.746c23.45%203.354%2035.37%2020.103%2035.73%2042.814l1.12%2082.641h-54.35l-1.11-73.705c-.37-16.381-10.06-26.432-29.41-26.432h-90.47v100.137h-54.34v-261.33h150.02c49.15%200%2081.9%2024.94%2081.9%2074.083zm-54.73%207.454c0-22.333-11.91-34.623-34.24-34.623h-88.61v69.236h89.34c20.47%200%2033.51-12.281%2033.51-34.623z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m1576.09%20333.85c0-18.61-11.91-26.432-29.77-27.915l-60.31-5.583c-52.12-4.837-79.3-25.318-79.3-74.83%200-49.511%2033.51-76.69%2081.53-76.69h133.27v46.904h-129.55c-18.61%200-30.52%209.683-30.52%2028.294%200%2018.61%2012.28%2027.547%2030.9%2029.04l61.42%205.214c46.54%204.091%2077.06%2025.318%2077.06%2075.198s-32.38%2076.69-78.17%2076.69h-139.23v-46.904h134.01c17.5%200%2028.66-11.912%2028.66-29.408z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m1789.79%20144.373c81.89%200%20133.65%2052.487%20133.65%20134.761%200%2082.273-53.98%20135.506-135.88%20135.506s-133.65-53.233-133.65-135.506c0-82.274%2053.98-134.761%20135.88-134.761zm77.43%20135.129c0-55.095-32.02-87.479-78.56-87.479-46.53%200-78.55%2032.384-78.55%2087.479%200%2055.094%2032.02%2087.478%2078.55%2087.478%2046.54%200%2078.56-32.384%2078.56-87.478z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m2192.95%20222.913c0%2029.04-16.75%2051.372-39.1%2061.056v.746c23.46%203.354%2035.37%2020.103%2035.74%2042.814l1.12%2082.641h-54.35l-1.12-73.705c-.36-16.381-10.05-26.432-29.4-26.432h-90.47v100.137h-54.35v-261.33h150.03c49.14%200%2081.9%2024.94%2081.9%2074.083zm-54.73%207.454c0-22.333-11.91-34.623-34.25-34.623h-88.6v69.236h89.34c20.47%200%2033.51-12.281%2033.51-34.623z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Cursor's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

Tone: modern
Energy: medium
Audience: developers and tech enthusiasts

Cursor Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: ptht05hbb1ssoooe.public.blob.vercel-storage.com
Source: cursor.com

Image: ptht05hbb1ssoooe.public.blob.vercel-storage.com
Source: cursor.com

Image: ptht05hbb1ssoooe.public.blob.vercel-storage.com
Source: cursor.com

Image: ptht05hbb1ssoooe.public.blob.vercel-storage.com
Source: cursor.com

Image: cursor.com
Source: cursor.com

Image: ptht05hbb1ssoooe.public.blob.vercel-storage.com
Source: cursor.com

Frequently Asked Questions

What is Cursor's primary brand color?
Cursor's primary brand color is #F54E00. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Cursor use?
Cursor uses #26251E as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Cursor use?
Cursor uses Helvetica Neue for body text and CursorGothic for headings. Fonts were detected on https://cursor.com as part of their live design system.

Does Cursor use a light or dark theme?
Cursor's primary site uses a light color scheme, with a background of #F7F7F4.

Where can I find Cursor's logo?
Cursor's logo is available directly on their site (https://cursor.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://cursor.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cursor.

Methodology

Brand data on this page was extracted from https://cursor.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Cursor.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "CursorGothic",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#F54E00",
    "secondary": "#34785C",
    "accent": "#26251E",
    "background": "#F7F7F4",
    "textPrimary": "#26251E",
    "link": "#C08532"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "CursorGothic"
    },
    "fontStacks": {
      "heading": [
        "CursorGothic",
        "system-ui",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "CursorGothic",
        "system-ui",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "EB Garamond",
        "Iowan Old Style",
        "Palatino Linotype",
        "URW Palladio L",
        "P052",
        "ui-serif",
        "Georgia",
        "Cambria",
        "Times New Roman",
        "Times",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "26px",
      "h2": "14px",
      "body": "17.28px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#26251E",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#26251E",
      "textColor": "#F7F7F4",
      "borderColor": "#26251E",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F7F7F4",
      "textColor": "#26251E",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20fill%3D%22none%22%20class%3D%22w-%5B95.37px%5D%20lg%3Aw-%5B95.75px%5D%22%20viewBox%3D%220%200%202193%20545%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20overflow%3D%22visible%22%20data-fc-idx%3D%220%22%3E%3Cg%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%3E%3Cpath%20d%3D%22m466.383%20137.073-206.469-119.2034c-6.63-3.8287-14.811-3.8287-21.441%200l-206.4586%20119.2034c-5.5734%203.218-9.0144%209.169-9.0144%2015.615v240.375c0%206.436%203.441%2012.397%209.0144%2015.615l206.4686%20119.203c6.63%203.829%2014.811%203.829%2021.441%200l206.468-119.203c5.574-3.218%209.015-9.17%209.015-15.615v-240.375c0-6.436-3.441-12.397-9.015-15.615zm-12.969%2025.25-199.316%20345.223c-1.347%202.326-4.904%201.376-4.904-1.319v-226.048c0-4.517-2.414-8.695-6.33-10.963l-195.7577-113.019c-2.3263-1.347-1.3764-4.905%201.3182-4.905h398.6305c5.661%200%209.199%206.136%206.368%2011.041h-.009z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m723.253%20148.84h87.856v48.397h-84.881c-45.789%200-81.527%2026.432-81.527%2082.273s35.738%2082.273%2081.527%2082.273h84.881v48.397h-91.578c-76.691%200-131.039-45.043-131.039-130.66%200-85.618%2058.07-130.661%20134.761-130.661z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m855.781%20148.84h54.348v159.7c0%2039.828%2018.242%2058.448%2061.056%2058.448%2042.815%200%2061.055-18.61%2061.055-58.448v-159.7h54.35v170.866c0%2058.071-36.85%2094.933-115.405%2094.933-78.551%200-115.404-37.231-115.404-95.301z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m1370.62%20222.913c0%2029.04-16.75%2051.372-39.09%2061.056v.746c23.45%203.354%2035.37%2020.103%2035.73%2042.814l1.12%2082.641h-54.35l-1.11-73.705c-.37-16.381-10.06-26.432-29.41-26.432h-90.47v100.137h-54.34v-261.33h150.02c49.15%200%2081.9%2024.94%2081.9%2074.083zm-54.73%207.454c0-22.333-11.91-34.623-34.24-34.623h-88.61v69.236h89.34c20.47%200%2033.51-12.281%2033.51-34.623z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m1576.09%20333.85c0-18.61-11.91-26.432-29.77-27.915l-60.31-5.583c-52.12-4.837-79.3-25.318-79.3-74.83%200-49.511%2033.51-76.69%2081.53-76.69h133.27v46.904h-129.55c-18.61%200-30.52%209.683-30.52%2028.294%200%2018.61%2012.28%2027.547%2030.9%2029.04l61.42%205.214c46.54%204.091%2077.06%2025.318%2077.06%2075.198s-32.38%2076.69-78.17%2076.69h-139.23v-46.904h134.01c17.5%200%2028.66-11.912%2028.66-29.408z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m1789.79%20144.373c81.89%200%20133.65%2052.487%20133.65%20134.761%200%2082.273-53.98%20135.506-135.88%20135.506s-133.65-53.233-133.65-135.506c0-82.274%2053.98-134.761%20135.88-134.761zm77.43%20135.129c0-55.095-32.02-87.479-78.56-87.479-46.53%200-78.55%2032.384-78.55%2087.479%200%2055.094%2032.02%2087.478%2078.55%2087.478%2046.54%200%2078.56-32.384%2078.56-87.478z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m2192.95%20222.913c0%2029.04-16.75%2051.372-39.1%2061.056v.746c23.46%203.354%2035.37%2020.103%2035.74%2042.814l1.12%2082.641h-54.35l-1.12-73.705c-.36-16.381-10.05-26.432-29.4-26.432h-90.47v100.137h-54.35v-261.33h150.03c49.14%200%2081.9%2024.94%2081.9%2074.083zm-54.73%207.454c0-22.333-11.91-34.623-34.25-34.623h-88.6v69.236h89.34c20.47%200%2033.51-12.281%2033.51-34.623z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E"
,
  "favicon": "https://cursor.com/marketing-static/favicon.ico",
  "ogImage": "https://cursor.com/public/opengraph-image.png",
  "logoHref": "/home"
}