Crimson Brand Identity

A complete profile of Crimson's visual system — colors, typography, components, and personality — extracted from https://crimson.law. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/crimson
• Machine-readable JSON: https://characterquilt.com/branding/crimson.json
• Per-page llms.txt: https://characterquilt.com/branding/crimson/llms.txt

Quick Facts

Color Palette

• primary: #DC143C
• accent: #DC143C
• background: #FAFAFA
• textPrimary: #171717
• link: #DC143C

Typography

• primary: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3
• heading: Playfair Display — https://fonts.google.com/specimen/Playfair+Display

Visual Assets

• Logo: https://www.crimson.law/Crimson%20logo%20black%20text.svg?dpl=dpl_BS5uq6vtoZT5b6vdx25stBx9dXfL
• Favicon: https://www.crimson.law/favicon.ico?favicon.0_ua6w2ew-wxk.ico?dpl=dpl_BS5uq6vtoZT5b6vdx25stBx9dXfL
• Social card (og:image): https://crimson.law/opengraph-image?a99c7c185507124e

UI Components

• buttonPrimary: background=#DC143C, textColor=#FFFFFF, borderRadius=33554400px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#171717, borderRadius=33554400px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: legal professionals and firms

Crimson Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Careers | Crimson
  • Image: https://www.crimson.law/_next/image?url=%2Fimages%2Fteam-photo.jpg&w=3840&q=75&dpl=dpl_FP5KfsHPLBQ32XaS9hWsR5zJaiHP
  • Source: https://www.crimson.law/careers
• Litigation AI Playbook 2026 | Crimson
  • Image: https://www.crimson.law/images/headshots/mark-feldner.jpg
  • Source: https://www.crimson.law/resources/ai-litigation-playbook-2026
• Crimson
  • Image: https://app.crimson.law/images/login-hero.jpg
  • Source: https://app.crimson.law/auth/login
• Crimson | AI for Litigation & Disputes
  • Image: https://www.crimson.law/images/Duncan-Speller.png?dpl=dpl_FP5KfsHPLBQ32XaS9hWsR5zJaiHP
  • Source: https://www.crimson.law/
• Crimson | AI for Litigation & Disputes
  • Image: https://www.crimson.law/images/Chris-Charlesworth.png?dpl=dpl_FP5KfsHPLBQ32XaS9hWsR5zJaiHP
  • Source: https://www.crimson.law/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.