Crimson Brand: Colors, Fonts, Logo & Visual Identity

Crimson Brand Identity

A complete profile of Crimson's visual system — colors, typography, components, and personality — extracted from https://crimson.law. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://crimson.law.

Color Hex Code RGB
primary #DC143C rgb(220, 20, 60)
accent #DC143C rgb(220, 20, 60)
background #FAFAFA rgb(250, 250, 250)
textPrimary #171717 rgb(23, 23, 23)
link #DC143C rgb(220, 20, 60)

Typography

Each font links to its Google Fonts page where available.

Role Font
primary Source Sans 3
heading Playfair Display

Visual Assets

UI Components

Button Primary

Button Secondary

Brand Personality

Tone: professional
Energy: medium
Audience: legal professionals and firms

Frequently Asked Questions

What is Crimson's primary brand color?

Crimson's primary brand color is #DC143C. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Crimson use?

Crimson uses Source Sans 3 for body text and Playfair Display for headings.

Does Crimson use a light or dark theme?

Crimson's primary site uses a light color scheme, with a background of #FAFAFA.

Where can I find Crimson's logo?

Crimson's logo is available directly on their site (https://crimson.law).

How was this brand profile generated?

This profile was extracted from https://crimson.law using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://crimson.law on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans 3",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#DC143C",
    "accent": "#DC143C",
    "background": "#FAFAFA",
    "textPrimary": "#171717",
    "link": "#DC143C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans 3",
      "heading": "Playfair Display"
    }
  },
  "components": {
    "buttonPrimary": {
      "background": "#DC143C",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#171717",
      "borderRadius": "3px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.crimson.law/Crimson%20logo%20black%20text.svg?dpl=dpl_BS5uq6vtoZT5b6vdx25stBx9dXfL",
    "favicon": "https://www.crimson.law/favicon.ico?favicon.0_ua6w2ew-wxk.ico?dpl=dpl_BS5uq6vtoZT5b6vdx25stBx9dXfL",
    "ogImage": "https://crimson.law/opengraph-image?a99c7c185507124e"
  }
}