coupa.json

Coupa Brand Identity

A complete profile of Coupa's visual system — colors, typography, components, and personality — extracted from https://get.coupa.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #5FD6FF
Accent #5FD6FF
Body Font Poppins
Heading Font Poppins

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Coupa Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here is a process you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5FD6FF",
    "secondary": "#1565C0",
    "accent": "#5FD6FF",
    "background": "#FFFFFF",
    "textPrimary": "#081D4D",
    "link": "#081D4D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "13.12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "13px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#081D4D",
      "borderColor": null,
      "borderRadius": "25.12px",
      "borderRadiusCorners": {
        "topLeft": "25.12px",
        "topRight": "25.12px",
        "bottomRight": "25.12px",
        "bottomLeft": "25.12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#5FD6FF",
      "textColor": "#081D4D",
      "borderColor": "#5FD6FF",
      "borderRadius": "25.12px",
      "borderRadiusCorners": {
        "topLeft": "25.12px",
        "topRight": "25.12px",
        "bottomRight": "25.12px",
        "bottomLeft": "25.12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#081D4D",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.coupa.com/wp-content/uploads/2024/09/Coupa_logo_white.svg",
    "favicon": "https://www.coupa.com/wp-content/uploads/2024/08/Coupa_flower_2023_blue.svg",
    "ogImage": "https://www.coupa.com/wp-content/uploads/2024/09/Coupa-thumbnail.png",
    "logoHref": "https://www.coupa.com/",
    "logoAlt": "Coupa"
  }
}