Coupa Brand: Colors, Fonts, Logo & Visual Identity

Coupa Brand Identity

A complete profile of Coupa's visual system — colors, typography, components, and personality — extracted from https://get.coupa.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://get.coupa.com.

Color Hex RGB
Primary #5FD6FF rgb(95, 214, 255)
Secondary #1565C0 rgb(21, 101, 192)
Accent #5FD6FF rgb(95, 214, 255)
Background #FFFFFF rgb(255, 255, 255)
Text #081D4D rgb(8, 29, 77)
Link #081D4D rgb(8, 29, 77)

Typography

Each font links to its Google Fonts page where available.

Role Font Family
Primary Poppins
Heading Poppins

Visual Assets

UI Components

Live previews rendered using Coupa's actual button styles.

Component Style
Input Background: #FFFFFF, Text Color: #081D4D, Border Color: null, Border Radius: 25.12px
Button Primary Background: #5FD6FF, Text Color: #081D4D, Border Color: #5FD6FF, Border Radius: 25.12px
Button Secondary Background: #081D4D, Text Color: #FFFFFF, Border Radius: 0px

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals

Frequently Asked Questions

  1. What is Coupa's primary brand color?
    Coupa's primary brand color is #5FD6FF. It anchors the visual identity across their website, product UI, and marketing materials.
  2. What font does Coupa use?
    Coupa uses Poppins as the primary typeface across body and headings.
  3. Does Coupa use a light or dark theme?
    Coupa's primary site uses a light color scheme, with a background of #FFFFFF.
  4. Where can I find Coupa's logo?
    Coupa's logo is available directly on their site (https://get.coupa.com). The current logo URL is included in the machine-readable JSON profile linked above.

Methodology

Brand data on this page was extracted from https://get.coupa.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Coupa.