confido.json
Confido Brand Identity
A complete profile of Confido's visual system — colors, typography, components, and personality — extracted from https://www.confidotech.com. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/confido
- Machine-readable JSON: https://characterquilt.com/branding/confido.json
Quick Facts
| Field | Value |
|---|---|
| Primary | #356D4E |
| Accent | #356D4E |
| Body Font | Lato |
| Heading Font | Lato |
Color Palette
- primary: #356D4E
- secondary: #E7EDFE
- accent: #356D4E
- background: #FDFAF5
- textPrimary: #6C6C6C
- link: #275CEB
Typography
- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Lato — https://fonts.google.com/specimen/Lato
Visual Assets
- Logo:
- Favicon:
- Social card (og:image): .png)
UI Components
- buttonPrimary: background=#356D4E, textColor=#FFFFFF, borderColor=#356D4E, borderRadius=16080px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#313131, borderColor=#FFFFFF, borderRadius=16080px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: CPG Brands and Enterprises
Confido Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Confido | About Us
- Image: .jpg)
- Source: https://www.confidotech.com/about
- Confido | Blog
- Image:
- Source: https://www.confidotech.com/blog
- Confido | Case Studies & Guides
- Image:
- Source: https://www.confidotech.com/case-studies
- Confido | Blog
- Image:
- Source: https://www.confidotech.com/blog
- Confido | Integrations
- Image: .png)
- Source: https://www.confidotech.com/integrations
- Confido | Blog
- Image:
- Source: https://www.confidotech.com/blog
Working with these fonts
Not found on Google Fonts?
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.