Confido Brand: Colors, Fonts, Logo & Visual Identity

Confido Brand Identity

A complete profile of Confido's visual system — colors, typography, components, and personality — extracted from https://www.confidotech.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.confidotech.com.

Primary: #356D4E
Secondary: #E7EDFE
Accent: #356D4E
Background: #FDFAF5
Text Primary: #6C6C6C
Link: #275CEB

Typography

Each font links to its Google Fonts page where available.

Primary: Lato Google Fonts →
Heading: Lato Google Fonts →

Visual Assets

Logo

Favicon

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Social Card

UI Components

Live previews rendered using Confido's actual button styles.

Button Primary: background: #356D4E; text color: #FFFFFF; border color: #356D4E; border radius: 16px; shadow: none.
Button Secondary: background: #FFFFFF; text color: #313131; border color: #FFFFFF; border radius: 16px; shadow: none.

Brand Personality

Tone: professional
Energy: medium
Audience: CPG Brands and Enterprises

Frequently Asked Questions

What is Confido's primary brand color?
Confido's primary brand color is #356D4E. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Confido use?
Confido uses Lato as the primary typeface across body and headings.
Does Confido use a light or dark theme?
Confido's primary site uses a light color scheme, with a background of #FDFAF5.
Where can I find Confido's logo?
Confido's logo is available directly on their site (https://www.confidotech.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.confidotech.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Confido.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {"family": "Lato", "role": "body"},
    {"family": "Maisonneuemono", "role": "monospace"}
  ],
  "colors": {
    "primary": "#356D4E",
    "secondary": "#E7EDFE",
    "accent": "#356D4E",
    "background": "#FDFAF5",
    "textPrimary": "#6C6C6C",
    "link": "#275CEB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": ["Lato", "sans-serif"],
      "body": ["Lato", "sans-serif"],
      "paragraph": ["Lato", "sans-serif"]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "44px",
      "body": "22.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#356D4E",
      "textColor": "#FFFFFF",
      "borderColor": "#356D4E",
      "borderRadius": "16px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#313131",
      "borderColor": "#FFFFFF",
      "borderRadius": "16px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6863ce36b3742ef229f42f6a/688b505483a098e4d2312c12_confido_logo_dark%201.svg",
    "favicon": "https://cdn.prod.website-files.com/6863ce36b3742ef229f42f6a/687690879439f10b57571f58_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6863ce36b3742ef229f42f6a/6890b8959b2bc255b39dcd52_Facebook%20Open%20Graph%20(1).png",
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "CPG Brands and Enterprises"
  }
}