College Pulse Brand Identity

A complete profile of College Pulse's visual system — colors, typography, components, and personality — extracted from https://collegepulse.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/college-pulse

Quick Facts

Color Palette

• primary: #2C3E50
• secondary: #18AF90
• accent: #18AF90
• background: #FFFFFF
• textPrimary: #34495E
• link: #34495E

Typography

• primary: Avenir — https://fonts.google.com/specimen/Avenir
• heading: Avenir — https://fonts.google.com/specimen/Avenir

Visual Assets

• Logo: https://collegepulse.com/cp_logo_dark_blue.svg
• Favicon: https://collegepulse.com/apple-touch-icon.png
• Social card (og:image): /cp-website-min.jpg

UI Components

• buttonPrimary: background=#18AF90, textColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#18AF90, borderColor=#18AF90, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: college students and educational institutions

College Pulse Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Student Wellness During COVID-19
  • Image: https://reports.collegepulse.com/hs-fs/hubfs/CourseHeroNaspa_Report_Cover.jpg?width=4250&height=5500&name=CourseHeroNaspa_Report_Cover.jpg
  • Source: https://reports.collegepulse.com/student-wellness-during-covid-19
• 9 in 10 College Students Support the Four-Day Work Week
  • Image: https://collegepulse.com/static/7f25a26c8a9c59d1c3ce6e5550e49568/d8255/avel-chuklanov-DUmFLtMeAbQ-unsplash-scaled.jpg
  • Source: https://collegepulse.com/blog/9-in-10-college-students-support-the-four-day-work-week/
• College Pulse insights Blog
  • Image: https://collegepulse.com/static/e03b2943a42ef0673c63549cd504e9ba/ee604/gg-blog-image.png
  • Source: https://collegepulse.com/blog/insights/page/1/
• Free Speech Rankings
  • Image: https://speechapi.collegepulse.com/speech/kenyon-college.jpg
  • Source: https://speech.collegepulse.com/rank/compare?schools=[%22kenyon-college%22]
• College Pulse insights Blog
  • Image: https://collegepulse.com/static/4f68536b2dc12f160a1a4e2ce1e24e9f/14b42/02.02.26-scaled.jpg
  • Source: https://collegepulse.com/blog/insights/page/1/
• Student Wellness During COVID-19
  • Image: https://reports.collegepulse.com/hubfs/CourseHeroNaspa_Report_Cover_Social.jpg
  • Source: https://reports.collegepulse.com/student-wellness-during-covid-19

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.