College Pulse Brand Identity

A complete profile of College Pulse's visual system — colors, typography, components, and personality — extracted from https://collegepulse.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://collegepulse.com/.
primary
#2C3E50
rgb(44, 62, 80)
secondary
#18AF90
rgb(24, 175, 144)
accent
#18AF90
rgb(24, 175, 144)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#34495E
rgb(52, 73, 94)
link
#34495E
rgb(52, 73, 94)

Typography

Each font links to its Google Fonts page where available.

primary
Avenir
Avenir Google Fonts →
heading
Avenir
Avenir Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using College Pulse's actual button styles.

Button Primary

buttonPrimary  
background #18AF90  
textColor #FFFFFF  
borderRadius 0px  
shadow none  

Button Secondary

buttonSecondary  
background #FFFFFF  
textColor #18AF90  
borderColor #18AF90  
borderRadius 0px  
shadow none  

Brand Personality

Tone: modern
Energy: medium
Audience: college students and educational institutions

College Pulse Brand in the Wild

Image: reports.collegepulse.com
Source: reports.collegepulse.com

Image: collegepulse.com
Source: collegepulse.com

Image: collegepulse.com
Source: collegepulse.com

Image: speechapi.collegepulse.com
Source: speech.collegepulse.com

Image: collegepulse.com
Source: collegepulse.com

Image: reports.collegepulse.com
Source: reports.collegepulse.com

Frequently Asked Questions

What is College Pulse's primary brand color?
College Pulse's primary brand color is #2C3E50. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does College Pulse use?
College Pulse uses #18AF90 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does College Pulse use?
College Pulse uses Avenir as the primary typeface across body and headings.

Does College Pulse use a light or dark theme?
College Pulse's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find College Pulse's logo?
College Pulse's logo is available directly on their site (https://collegepulse.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://collegepulse.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by College Pulse.

Methodology

Brand data on this page was extracted from https://collegepulse.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by College Pulse.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Avenir",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2C3E50",
    "secondary": "#18AF90",
    "accent": "#18AF90",
    "background": "#FFFFFF",
    "textPrimary": "#34495E",
    "link": "#34495E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Avenir",
      "heading": "Avenir"
    },
    "fontStacks": {
      "heading": [
        "Avenir"
      ],
      "body": [
        "Avenir"
      ],
      "paragraph": [
        "Avenir"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "40px",
      "body": "17.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#18AF90",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#18AF90",
      "borderColor": "#18AF90",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://collegepulse.com/cp_logo_dark_blue.svg",
    "favicon": "https://collegepulse.com/apple-touch-icon.png",
    "ogImage": "/cp-website-min.jpg",
    "logoHref": "/",
    "logoAlt": "Logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "college students and educational institutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}