Clever Brand Identity

A complete profile of Clever's visual system — colors, typography, components, and personality — extracted from https://clever.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/clever
• Machine-readable JSON: https://characterquilt.com/branding/clever.json
• Per-page llms.txt: https://characterquilt.com/branding/clever/llms.txt

Quick Facts

Color Palette

• primary: #1464FF
• secondary: #EDF5FF
• accent: #1464FF
• background: #FFFFFF
• textPrimary: #0A1E46
• link: #0A1E46

Typography

• primary: MessinaSans — https://fonts.google.com/specimen/MessinaSans
• heading: ABCArizonaMix — https://fonts.google.com/specimen/ABCArizonaMix

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#1464FF, textColor=#FFFFFF, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: educators and students

Clever Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Kidblog
  • Image:
  • Source: Kidblog
• App Gallery – Clever
  • Image:
  • Source: App Gallery
• Blog – Clever
  • Image:
  • Source: Clever Blog
• Kidblog
  • Image:
  • Source: Kidblog
• Blog – Clever
  • Image:
  • Source: Clever Blog
• Blog – Clever
  • Image:
  • Source: Clever Blog

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "MessinaSans",
      "role": "body"
    },
    {
      "family": "ABCArizonaMix",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1464FF",
    "secondary": "#EDF5FF",
    "accent": "#1464FF",
    "background": "#FFFFFF",
    "textPrimary": "#0A1E46",
    "link": "#0A1E46"
  },
  "typography": {
    "fontFamilies": {
      "primary": "MessinaSans",
      "heading": "ABCArizonaMix"
    },
    "fontStacks": {
      "heading": [
        "ABCArizonaMix",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "Liberation Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ABCArizonaMix",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "Liberation Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "MessinaSans"
      ]
    },
    "fontSizes": {
      "h1": "65px",
      "h2": "53px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1464FF",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.clever.com/wp-content/themes/clever/assets/img/logo.png",
    "favicon": "https://www.clever.com/wp-content/uploads/2023/06/cropped-Favicon-512px-32x32.png",
    "ogImage": null,
    "logoHref": "https://www.clever.com/",
    "logoAlt": "Clever logo"
  }
}