Clever Brand Identity

A complete profile of Clever's visual system — colors, typography, components, and personality — extracted from https://clever.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://clever.com.

Primary Color

• Primary: #1464FF
• RGB: rgb(20, 100, 255)

Secondary Color

• Secondary: #EDF5FF
• RGB: rgb(237, 245, 255)

Accent Color

• Accent: #1464FF
• RGB: rgb(20, 100, 255)

Background Color

• Background: #FFFFFF
• RGB: rgb(255, 255, 255)

Text Primary Color

• Text Primary: #0A1E46
• RGB: rgb(10, 30, 70)

Link Color

• Link: #0A1E46
• RGB: rgb(10, 30, 70)

Typography

Each font links to its Google Fonts page where available.

• Body Font: MessinaSans
  MessinaSans Google Fonts →
• Heading Font: ABCArizonaMix
  ABCArizonaMix Google Fonts →

UI Components

Button Styles

• Button Primary:
  • Background: #1464FF
  • Text Color: #FFFFFF
  • Border Radius: 10px
  • Shadow: none
• Button Secondary:
  • Background: #FFFFFF
  • Text Color: #000000
  • Border Radius: 0px
  • Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: educators and students

Clever Brand in the Wild

Image source: Clever

Image source: Clever

Image source: Clever

Image source: Clever

Image source: Clever

Image source: Clever

Frequently Asked Questions

What is Clever's primary brand color?

Clever's primary brand color is #1464FF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Clever use?

Clever uses MessinaSans for body text and ABCArizonaMix for headings. Fonts were detected on https://clever.com as part of their live design system.

Does Clever use a light or dark theme?

Clever's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Clever's logo?

Clever's logo is available directly on their site (https://clever.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://clever.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Clever.