clarus.json

Clarus Brand Identity

A complete profile of Clarus's visual system — colors, typography, components, and personality — extracted from https://www.clarus.finance. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0000EE
Accent #104127
Body Font Inter
Heading Font Inter Display

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals

Clarus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Display",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Georgia",
      "role": "unknown"
    },
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#104127",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#104127"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter Display"
    },
    "fontStacks": {
      "heading": [
        "Georgia",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Georgia",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "37px",
      "body": "35px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#0000EE",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/lnC3jaAlbzMGgHEabkHll0mTmxE.png",
    "ogImage": "https://framerusercontent.com/images/lnC3jaAlbzMGgHEabkHll0mTmxE.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "get started",
      "reasoning": "Button #0 has a dark background (#000000) which contrasts strongly with the page's light theme, making it stand out as a primary CTA. The text 'get started' is action-oriented, reinforcing its role as a primary button."
    },
    "secondary": {
      "index": 1,
      "text": "get started",
      "reasoning": "Button #1 has a light background (#FFFFFF), which is less prominent compared to the dark background of Button #0. This makes it suitable as a secondary button, providing a less dominant visual cue."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}