Clarus Brand Identity

A complete profile of Clarus's visual system — colors, typography, components, and personality — extracted from Clarus Finance. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from Clarus Finance.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Clarus's actual button styles.

Button Primary

• Background: #000000
• Text Color: #0000EE
• Border Radius: 48px
• Shadow: none

Button Secondary

• Background: #FFFFFF
• Text Color: #0000EE
• Border Radius: 48px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: financial professionals

Clarus Brand in the Wild

Image: framerusercontent.com

Source: Clarus Finance

Image: i.ebayimg.com

Source: eBay

Image: zeiss.com

Source: Zeiss

Image: i.ytimg.com

Source: YouTube

Image: mma.prnewswire.com

Source: PR Newswire

Image: s.yimg.com

Source: Yahoo Finance

Frequently Asked Questions

What is Clarus's primary brand color?
Clarus's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Clarus use?
Clarus uses #104127 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Clarus use?
Clarus uses Inter for body text and Inter Display for headings. Fonts were detected on Clarus Finance as part of their live design system.

Does Clarus use a light or dark theme?
Clarus's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?
This profile was extracted from Clarus Finance using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Clarus.

Methodology

Brand data on this page was extracted from Clarus Finance on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Clarus.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

JSON Example:

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Display",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Georgia",
      "role": "unknown"
    },
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#104127",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#104127"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter Display"
    },
    "fontStacks": {
      "heading": [
        "Georgia",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Georgia",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "37px",
      "body": "35px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#0000EE",
      "borderRadius": "48px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "48px",
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/lnC3jaAlbzMGgHEabkHll0mTmxE.png",
    "ogImage": "https://framerusercontent.com/images/lnC3jaAlbzMGgHEabkHll0mTmxE.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial professionals"
  }
}