chatfuel.json
Chatfuel Brand Identity
A complete profile of Chatfuel's visual system — colors, typography, components, and personality — extracted from http://chatfuel.com. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/chatfuel
- Machine-readable JSON: https://characterquilt.com/branding/chatfuel.json
- Per-page llms.txt: https://characterquilt.com/branding/chatfuel/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #152442 |
| Accent | #2C3A55 |
| Body Font | Inter |
| Heading Font | Inter |
Color Palette
- primary: #152442
- secondary: #E0F0FF
- accent: #2C3A55
- background: #FFFFFF
- textPrimary: #2C3A55
- link: #2C3A55
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter
Visual Assets
- Logo: https://chatfuel.com/assets/logo-gradient.svg
- Favicon: https://chatfuel.com/favicons/apple-touch-icon.png
UI Components
- input: background=#FFFFFF, textColor=#FFFFFF, borderColor=null, borderRadius=20px, shadow=none
- buttonPrimary: background=#F4F4F4, textColor=#152442, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#152442, borderColor=#E9E8E8, borderRadius=10px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: businesses seeking customer support solutions
Chatfuel Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- How to create a newsletter in Facebook Messenger | Chatfuel Blog
- How to set up AI: The definitive guide
- Image: https://image-forwarder.notaku.so/aHR0cHM6Ly9maWxlLm5vdGlvbi5zby9mL2YvMGU0OTExNDItMzZlYy00ZjM5LTg3NDEtNGY1ZjI2YjA1NjBkL2NjYzFkZTZiLTYxYWUtNDUzNy04ZTQ2LTZiZmIzN2YzM2Q3MC9TY3JlZW5zaG90XzIwMjUtMTAtMDJfYXRfMTUuMzQuMjEucG5nP3RhYmxlPWJsb2NrJmlkPTI4MDM0YjA2LWVjZjgtODA3MS1iNjc5LWU0NDdmZmM3OWViNCZzcGFjZUlkPTBlNDkxMTQyLTM2ZWMtNGYzOS04NzQxLTRmNWYyNmIwNTYwZCZleHBpcmF0aW9uVGltZXN0YW1wPTE3NzYzMTkyMDAwMDAmc2lnbmF0dXJlPWU0TXFSdTFBRXFyelNURllGOVNkMENUZWp2dlNVOE9uQjFQOTFhTFhZNk0=.png?workspaceId=0e491142-36ec-4f39-8741-4f5f26b0560d
- Source: https://help.chatfuel.com/how-to-set-up-ai:-the-definitive-guide-1b934b06ecf88097b2a3dd91314c1a6b
- How this marketing agency used a bot to help empower freelancers and small businesses | Chatfuel Blog
- Image: https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_marketing_agency_used_a_bot_to_empower_freelancers_and_small_businesses_7781cd3b67/sm_marketing_agency_used_a_bot_to_empower_freelancers_and_small_businesses_7781cd3b67.png
- Source: https://chatfuel.com/blog/marketing-agency-used-a-bot-to-empower-freelancers-and-small-businesses
- What is conversational marketing: the beginner's guide | Chatfuel Blog
- How to create a newsletter in Facebook Messenger | Chatfuel Blog
- How to build a free chatbot for customer service | Chatfuel Blog
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.