Chatfuel Brand Identity

A complete profile of Chatfuel's visual system — colors, typography, components, and personality — extracted from http://chatfuel.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://chatfuel.com.

• Primary: #152442
  rgb(21, 36, 66)
• Secondary: #E0F0FF
  rgb(224, 240, 255)
• Accent: #2C3A55
  rgb(44, 58, 85)
• Background: #FFFFFF
  rgb(255, 255, 255)
• Text Primary: #2C3A55
  rgb(44, 58, 85)
• Link Color: #2C3A55
  rgb(44, 58, 85)

Typography

Each font links to its Google Fonts page where available.

• Primary: Inter
  Inter Google Fonts →
• Heading: Inter
  Inter Google Fonts →
  Inter, sans-serif

UI Components

Live previews rendered using Chatfuel's actual button styles.

Input

• Background: #FFFFFF
• Text Color: #FFFFFF
• Border Color: null
• Border Radius: 20px
• Shadow: none

Button Primary

• Background: #F4F4F4
• Text Color: #152442
• Border Radius: 0px
• Shadow: none

Button Secondary

• Background: #FFFFFF
• Text Color: #152442
• Border Color: #E9E8E8
• Border Radius: 10px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses seeking customer support solutions

Chatfuel Brand in the Wild

Image: storage.googleapis.com
Source: chatfuel.com

Image: image-forwarder.notaku.so
Source: help.chatfuel.com

Image: storage.googleapis.com
Source: chatfuel.com

Image: storage.googleapis.com
Source: chatfuel.com

Image: storage.googleapis.com
Source: chatfuel.com

Image: storage.googleapis.com
Source: chatfuel.com

Frequently Asked Questions

What is Chatfuel's primary brand color?
Chatfuel's primary brand color is #152442. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Chatfuel use?
Chatfuel uses #2C3A55 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Chatfuel use?
Chatfuel uses Inter as the primary typeface across body and headings.

Does Chatfuel use a light or dark theme?
Chatfuel's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Chatfuel's logo?
Chatfuel's logo is available directly on their site (http://chatfuel.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://chatfuel.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Chatfuel.

Methodology

Brand data on this page was extracted from http://chatfuel.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Chatfuel.