Chart Brand Identity

A complete profile of Chart's visual system — colors, typography, components, and personality — extracted from https://trychart.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/chart
• Machine-readable JSON: https://characterquilt.com/branding/chart.json

Quick Facts

Color Palette

• primary: #A5EB71
• accent: #293321
• background: #F6F4F3
• textPrimary: #293321
• link: #293321

Typography

• primary: Urbanist — https://fonts.google.com/specimen/Urbanist
• heading: Urbanist — https://fonts.google.com/specimen/Urbanist

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#293321, textColor=#A5EB71, borderRadius=100px, shadow=none
• buttonSecondary: background=transparent, textColor=#000000, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Chart Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Connect a Taxpayer - Chart
  • Image:
  • Source: https://developer.trychart.com/overview/connect
• Quickstart - Chart
  • Image:
  • Source: https://developer.trychart.com/overview/quickstart
• Quickstart - Chart
  • Image:
  • Source: https://developer.trychart.com/overview/quickstart
• Advertising Chart: Consumers' preferred advertising channels | MarketingSherpa
  • Image:
  • Source: https://marketingsherpa.com/article/chart/offline-and-online-ad
• Create a Report with Charts | .NET Reporting Tools | DevExpress Documentation
  • Image:
  • Source: https://docs.devexpress.com/XtraReports/401695/create-report-types/create-a-report-with-charts
• Advertising. Chart with keywords and icons. Sketch Stock Vector Image & Art - Alamy
  • Image:
  • Source: https://www.alamy.com/stock-photo-advertising-chart-with-keywords-and-icons-sketch-104965072.html

Working with these fonts

Not found on Google Fonts? Here are some suggestions for finding and using the fonts responsibly:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.