Chart Brand Identity

A complete profile of Chart's visual system — colors, typography, components, and personality — extracted from https://trychart.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://trychart.com.

primary
#A5EB71
rgb(165, 235, 113)

accent
#293321
rgb(41, 51, 33)

background
#F6F4F3
rgb(246, 244, 243)

textPrimary
#293321
rgb(41, 51, 33)

link
#293321
rgb(41, 51, 33)

Typography

Each font links to its Google Fonts page where available.

primary
Urbanist
Urbanist Google Fonts →

heading
Urbanist
Urbanist Google Fonts →

Urbanist, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Chart's actual button styles.

Button Primary

• background: #293321
• textColor: #A5EB71
• borderRadius: 100px
• shadow: none

Button Secondary

• background: transparent
• textColor: #000000
• borderRadius: 100px
• shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: business professionals

Frequently Asked Questions

What is Chart's primary brand color?
Chart's primary brand color is #A5EB71. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Chart use?
Chart uses #293321 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Chart use?
Chart uses Urbanist as the primary typeface across body and headings.

Does Chart use a light or dark theme?
Chart's primary site uses a light color scheme, with a background of #F6F4F3.

Where can I find Chart's logo?
Chart's logo is available directly on their site (https://trychart.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://trychart.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Chart.

Methodology

Brand data was extracted from https://trychart.com on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Urbanist",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#A5EB71",
    "accent": "#293321",
    "background": "#F6F4F3",
    "textPrimary": "#293321",
    "link": "#293321"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Urbanist",
      "heading": "Urbanist"
    },
    "fontStacks": {
      "heading": [
        "Urbanist",
        "sans-serif"
      ],
      "body": [
        "Urbanist",
        "sans-serif"
      ],
      "paragraph": [
        "Urbanist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#293321",
      "textColor": "#A5EB71",
      "borderRadius": "100px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderRadius": "100px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6728f37b87875a1caf64b0e4/67293d26dfa1f6d293e2d087_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6728f37b87875a1caf64b0e4/672a09e5161566bbd89d930b_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6728f37b87875a1caf64b0e4/672a0a0b81c9f23a2681b4a7_webclip.avif"
  }
}