charm.json

Charm Brand Identity

A complete profile of Charm's visual system — colors, typography, components, and personality — extracted from https://charm.land/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FF6DFF
Accent #6B50FF
Body Font Mori Variable Web
Heading Font Mori Variable Web

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: playful · Energy: high · Audience: tech-savvy individuals

Charm Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mori Variable Web",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF6DFF",
    "secondary": "#00FFB2",
    "accent": "#6B50FF",
    "background": "#FFFDF5",
    "textPrimary": "#6B50FF",
    "link": "#6B50FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Mori Variable Web",
      "heading": "Mori Variable Web"
    },
    "fontStacks": {
      "heading": [
        "Mori Variable Web",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Mori Variable Web",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Mori Variable Web",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "20.25px",
      "h2": "67.5px",
      "body": "16.875px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "9px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#907BFD",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6B50FF",
      "textColor": "#FFFDF5",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFDF5",
      "textColor": "#6B50FF",
      "borderRadius": "11.25px",
      "borderRadiusCorners": {
        "topLeft": "11.25px",
        "topRight": "11.25px",
        "bottomRight": "11.25px",
        "bottomLeft": "11.25px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 18px 18px 0px"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://charm.land/favicon.b46e50214f3ff0c0.ico",
    "ogImage": "/charm-share.6f7acd00931169c9.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Charm'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Crush",
      "reasoning": "Button #0 has a vibrant brand color (#6B50FF) and action-oriented text ('Get Crush'), making it the most prominent CTA."
    },
    "secondary": {
      "index": 7,
      "text": "Bubble Teastar41.9kFlavorTaroBuild terminal user interfaces from the future, today.",
      "reasoning": "Button #7 has a different background color (#FFFDF5) and serves as a secondary action with less prominence."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "tech-savvy individuals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Charm'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}