Charm Brand Identity

A complete profile of Charm's visual system — colors, typography, components, and personality — extracted from https://charm.land/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://charm.land/.
primary
#FF6DFF
secondary
#00FFB2
accent
#6B50FF
background
#FFFDF5
textPrimary
#6B50FF
link
#6B50FF

Typography

Each font links to its Google Fonts page where available.
primary
Mori Variable Web
heading
Mori Variable Web

UI Components

Live previews rendered using Charm's actual button styles.

Input

background: transparent
textColor: #907BFd
borderColor: null
borderRadius: 0px
shadow: none

Button Primary

background: #6B50FF
textColor: #FFFDF5
borderRadius: 0px
shadow: none

Button Secondary

background: #FFFDF5
textColor: #6B50FF
borderRadius: 11.25px
shadow: rgba(0, 0, 0, 0.2) 0px 18px 18px 0px

Brand Personality

Tone: playful
Energy: high
Audience: tech-savvy individuals

Charm Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: charm.land

Image: charm.land

Image: charm.land

Image: charm.land

Image: charm.land

Frequently Asked Questions

What is Charm's primary brand color?

Charm's primary brand color is #FF6DFF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Charm use?

Charm uses #6B50FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Charm use?

Charm uses Mori Variable Web as the primary typeface across body and headings.

Does Charm use a light or dark theme?

Charm's primary site uses a light color scheme, with a background of #FFFDF5.

Where can I find Charm's logo?

Charm's logo is available directly on their site (charm.land).

How was this brand profile generated?

This profile was extracted from https://charm.land/ using the Firecrawl branding extraction API.