chariot.json

Chariot Brand Identity

A complete profile of Chariot's visual system — colors, typography, components, and personality — extracted from http://chariot.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #075A92
Accent #42788F
Body Font LatoWeb
Heading Font Avenir

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Chariot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "LatoWeb",
      "role": "body"
    },
    {
      "family": "Avenir",
      "role": "heading"
    },
    {
      "family": "Avenir Heavy",
      "role": "heading"
    },
    {
      "family": "Avenir Medium",
      "role": "body"
    },
    {
      "family": "Avenir Black",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#075A92",
    "secondary": "#42788F",
    "accent": "#42788F",
    "background": "#FFFFFF",
    "textPrimary": "#212529",
    "link": "#003A5C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "LatoWeb",
      "heading": "Avenir"
    },
    "fontStacks": {
      "heading": [
        "Avenir",
        "sans-serif"
      ],
      "body": [
        "LatoWeb",
        "sans-serif"
      ],
      "paragraph": [
        "LatoWeb",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "51px",
      "h2": "34px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#212529",
      "borderColor": "#97999B",
      "borderRadius": "4.675px",
      "borderRadiusCorners": {
        "topLeft": "4.675px",
        "topRight": "4.675px",
        "bottomRight": "4.675px",
        "bottomLeft": "4.675px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#42788F",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "850px",
      "borderRadiusCorners": {
        "topLeft": "850px",
        "topRight": "850px",
        "bottomRight": "850px",
        "bottomLeft": "850px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#003A5C",
      "borderColor": "#FFFFFF",
      "borderRadius": "850px",
      "borderRadiusCorners": {
        "topLeft": "850px",
        "topRight": "850px",
        "bottomRight": "850px",
        "bottomLeft": "850px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cscwebcontentstorage.blob.core.windows.net/cscmarketing-cscglobal-media/includes/centralized_code/logos/csc-logo-marketing-horizontal-color.svg",
    "favicon": "https://www.cscdbs.com/templates/rebrand_reskin/favicon.ico",
    "ogImage": "https://cscwebcontentstorage.blob.core.windows.net/cscmarketing-cscglobal-media/images/headers/cscglobal-2024-homepage-hero.jpg",
    "logoHref": "https://www.cscdbs.com/",
    "logoAlt": "CSC - We are the business behind business"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title ('CSC').",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started\n                    about .BRAND services",
      "reasoning": "Button #0 uses a vibrant blue color (#42788F) which aligns with the brand's primary color scheme and has action-oriented text ('Get started')."
    },
    "secondary": {
      "index": 1,
      "text": "Back to Premium Domains List",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and serves a less prominent function ('Back to Premium Domains List')."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title ('CSC').",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}