Chariot Brand Identity

A complete profile of Chariot's visual system — colors, typography, components, and personality — extracted from http://chariot.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://chariot.com.

• primary: #075A92
• rgb(7, 90, 146)
• secondary: #42788F
• rgb(66, 120, 143)
• accent: #42788F
• rgb(66, 120, 143)
• background: #FFFFFF
• rgb(255, 255, 255)
• textPrimary: #212529
• rgb(33, 37, 41)
• link: #003A5C
• rgb(0, 58, 92)

Typography

Each font links to its Google Fonts page where available.

• primary: LatoWeb
  • LatoWeb Google Fonts →
• heading: Avenir
  • Avenir Google Fonts →
  • Avenir, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Chariot's actual button styles.

• Input
  • background: #FFFFFF
  • textColor: #212529
  • borderColor: #97999B
  • borderRadius: 4.675px
  • shadow: none
• Button Primary
  • background: #42788F
  • textColor: #FFFFFF
  • borderColor: #FFFFFF
  • borderRadius: 850px
  • shadow: none
• Button Secondary
  • background: #FFFFFF
  • textColor: #003A5C
  • borderColor: #FFFFFF
  • borderRadius: 850px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Frequently Asked Questions

• What is Chariot's primary brand color?
  Chariot's primary brand color is #075A92. It anchors the visual identity across their website, product UI, and marketing materials.
• What accent color does Chariot use?
  Chariot uses #42788F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
• What font does Chariot use?
  Chariot uses LatoWeb for body text and Avenir for headings. Fonts were detected on http://chariot.com as part of their live design system.
• Does Chariot use a light or dark theme?
  Chariot's primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find Chariot's logo?
  Chariot's logo is available directly on their site (http://chariot.com). The current logo URL is included in the machine-readable JSON profile linked above.
• How was this brand profile generated?
  This profile was extracted from http://chariot.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Chariot.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "LatoWeb",
      "role": "body"
    },
    {
      "family": "Avenir",
      "role": "heading"
    },
    {
      "family": "Avenir Heavy",
      "role": "heading"
    },
    {
      "family": "Avenir Medium",
      "role": "body"
    },
    {
      "family": "Avenir Black",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#075A92",
    "secondary": "#42788F",
    "accent": "#42788F",
    "background": "#FFFFFF",
    "textPrimary": "#212529",
    "link": "#003A5C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "LatoWeb",
      "heading": "Avenir"
    },
    "fontStacks": {
      "heading": [
        "Avenir",
        "sans-serif"
      ],
      "body": [
        "LatoWeb",
        "sans-serif"
      ],
      "paragraph": [
        "LatoWeb",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "51px",
      "h2": "34px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#212529",
      "borderColor": "#97999B",
      "borderRadius": "4.675px",
      "borderRadiusCorners": {
        "topLeft": "4.675px",
        "topRight": "4.675px",
        "bottomRight": "4.675px",
        "bottomLeft": "4.675px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#42788F",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "850px",
      "borderRadiusCorners": {
        "topLeft": "850px",
        "topRight": "850px",
        "bottomRight": "850px",
        "bottomLeft": "850px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#003A5C",
      "borderColor": "#FFFFFF",
      "borderRadius": "850px",
      "borderRadiusCorners": {
        "topLeft": "850px",
        "topRight": "850px",
        "bottomRight": "850px",
        "bottomLeft": "850px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cscwebcontentstorage.blob.core.windows.net/cscmarketing-cscglobal-media/includes/centralized_code/logos/csc-logo-marketing-horizontal-color.svg",
    "favicon": "https://www.cscdbs.com/templates/rebrand_reskin/favicon.ico",
    "ogImage": "https://cscwebcontentstorage.blob.core.windows.net/cscmarketing-cscglobal-media/images/headers/cscglobal-2024-homepage-hero.jpg",
    "logoHref": "https://www.cscdbs.com/",
    "logoAlt": "CSC - We are the business behind business"
  }
}