cape.json
Cape Brand Identity
A complete profile of Cape's visual system — colors, typography, components, and personality — extracted from https://www.cape.co/. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/cape
- Machine-readable JSON: https://characterquilt.com/branding/cape.json
- Per-page llms.txt: https://characterquilt.com/branding/cape/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #E9E4F4 |
| Accent | #9891E1 |
| Body Font | Arial |
| Heading Font | FK Grotesk |
Color Palette
- primary: #E9E4F4
- secondary: #5E646D
- accent: #9891E1
- background: #F5F5F5
- textPrimary: #000000
- link: #9891E1
Typography
- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: FK Grotesk — https://fonts.google.com/specimen/FK+Grotesk
Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2286%22%20height%3D%2224%22%20fill%3D%22none%22%20alt%3D%22Cape%20Logo%22%20aria-label%3D%22Cape%20Logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23000%22%20d%3D%22M70.888%208.865c-.41%200-.479-.16-.479-.387%200-1.186%201.049-1.915%202.393-1.915h7.454c.98%200%201.596.456%201.596%201.208%200%20.66-.616%201.094-1.596%201.094zm1.276%209.366h12.787v-1.253c0-1.436-.888-2.325-2.324-2.325h-9.574c-1.253%200-2.644-.752-2.644-1.914%200-.319.274-.456.479-.456H81.51c2.758%200%204.49-1.481%204.49-3.828V6.928c0-2.416-1.892-3.897-4.49-3.897h-9.346c-3.67%200-5.949%202.165-5.949%205.629v3.828c0%203.51%202.53%205.743%205.95%205.743m-22.588-4.147c-1.003%200-1.641-.547-1.641-1.413V8.75c0-.957.592-1.572%201.527-1.572h8.206c1.846%200%203.008%201.07%203.008%202.78v1.07c0%201.892-1.162%203.055-3.008%203.055zM26.668%2018.23h7.66c2.164%200%202.962-1.07%203.76-2.324.091-.137.228-.228.365-.228h.456c.16%200%20.205.137.182.273l-.388%202.28h3.533V8.66c0-3.464-2.302-5.63-5.949-5.63H22.862v1.026c0%201.436.912%202.348%202.37%202.348h10.394c1.482%200%202.416.638%202.416%201.64%200%20.32-.182.502-.478.502H26.668c-2.917%200-4.786%201.367-4.786%203.578v2.05c0%202.485%201.869%204.057%204.786%204.057m1.026-3.692c-.98%200-1.595-.524-1.595-1.367s.615-1.367%201.595-1.367h9.984c.273%200%20.433.205.433.524%200%201.367-1.072%202.21-2.804%202.21zM6.131%2018.231h8.867c3.396%200%205.539-2.484%205.539-6.404h-4.194c0%201.368-.957%202.257-2.462%202.257H7.226c-1.87%200-3.032-1.163-3.032-3.031V7.247c0-1.914%201.162-3.1%203.009-3.1h6.678c1.505%200%202.462%201.049%202.462%202.257h4.194c0-3.76-2.143-6.404-5.539-6.404H6.04C2.325%200%200%202.347%200%206.04v6.13c0%203.714%202.348%206.061%206.131%206.061m37.61%205.06h4.194l-1.049-7.339c-.023-.182.069-.273.205-.273h.48c.136%200%20.181.114.273.273.797%201.254%201.8%202.28%203.966%202.28h6.974c3.716%200%206.04-2.211%206.04-5.744V8.66c0-3.464-2.324-5.63-6.04-5.63H51.81c-2.166%200-3.169%201.14-3.966%202.394a.4.4%200%200%201-.32.16h-.455c-.092%200-.228-.07-.183-.274l.388-2.28H43.74z%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://www.cape.co/favicon-128x128.png
- Social card (og:image): https://cdn.sanity.io/images/9u514z6s/development/608e15873d6f442b9a990c5839a4d37940cbd047-1600x900.png
UI Components
- input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#9891E1, textColor=#000000, borderRadius=0px, shadow=none
- buttonSecondary: background=#E9E4F4, textColor=#000000, borderRadius=0px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: business professionals
Cape Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.