Cape Brand Identity

A complete profile of Cape's visual system — colors, typography, components, and personality — extracted from https://www.cape.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.cape.co/.
primary: #E9E4F4
secondary: #5E646D
accent: #9891E1
background: #F5F5F5
textPrimary: #000000
link: #9891E1

Typography

Each font links to its Google Fonts page where available.

primary: Arial
heading: FK Grotesk

Visual Assets

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UI Components

Live previews rendered using Cape's actual button styles.

Input

• background: transparent
• textColor: #000000
• borderColor: null
• borderRadius: 0px
• shadow: none

Button Primary

• background: #9891E1
• textColor: #000000
• borderRadius: 0px
• shadow: none

Button Secondary

• background: #E9E4F4
• textColor: #000000
• borderRadius: 0px
• shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: business professionals

Frequently Asked Questions

What is Cape's primary brand color?
Cape's primary brand color is #E9E4F4. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Cape use?
Cape uses #9891E1 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Cape use?
Cape uses Arial for body text and FK Grotesk for headings. Fonts were detected on https://www.cape.co/ as part of their live design system.

Does Cape use a light or dark theme?
Cape's primary site uses a light color scheme, with a background of #F5F5F5.

Where can I find Cape's logo?
Cape's logo is available directly on their site (https://www.cape.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.cape.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cape.

Methodology

Brand data on this page was extracted from https://www.cape.co/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.