Bree Brand Identity

A complete profile of Bree's visual system — colors, typography, components, and personality — extracted from https://www.trybree.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/bree
• Machine-readable JSON: https://characterquilt.com/branding/bree.json

Quick Facts

Color Palette

• primary: #2C76F4
• secondary: #0082F3
• accent: #2C76F4
• background: #FFFFFF
• textPrimary: #000000
• link: #3898EC

Typography

• primary: Satoshi — https://fonts.google.com/specimen/Satoshi
• heading: neue-kabel — https://fonts.google.com/specimen/neue-kabel

Visual Assets

• Logo: https://cdn.prod.website-files.com/62a208274b86c4b7ff256f88/62c5a82c164fb80f06168a63_Logo%20-%20Black.svg
• Favicon: https://cdn.prod.website-files.com/62a208274b86c4b7ff256f88/62cc6a36dc360f0dc02175f7_Favicon.png

UI Components

• buttonPrimary: background=#2C76F4, textColor=#FFFFFF, borderColor=#000000, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#2C76F4, borderColor=#000000, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Canadian individuals seeking cash advances

Bree Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Understanding the Guaranteed Income Supplement: A Closer Look at Benefits and Eligibility Criteria
  • Image:
  • Source: https://www.trybree.com/post/guaranteed-income-supplement
• Blog
  • Image:
  • Source: https://www.trybree.com/blog
• Tip-Based Financial Services: A Fair Way to Borrow
  • Image:
  • Source: https://www.trybree.com/post/tip-based-financial-services
• Blog
  • Image:
  • Source: https://www.trybree.com/blog
• 10 Practical Steps on How to Improve Credit Score Effectively in Canada 2025
  • Image:
  • Source: https://www.trybree.com/post/10-practical-steps-on-how-to-improve-credit-score-effectively-in-canada-2025
• A Practical Guide to Budgeting Tips for Canadian Millennials
  • Image:
  • Source: https://www.trybree.com/post/budgeting-tips-for-millennials-canada

Working with these fonts

Not found on Google Fonts? Here is a flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.