Braze Brand Identity

A complete profile of Braze's visual system — colors, typography, components, and personality — extracted from https://learning.braze.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/braze
• Machine-readable JSON: https://characterquilt.com/branding/braze.json
• Per-page llms.txt: https://characterquilt.com/branding/braze/llms.txt

Quick Facts

Color Palette

• primary: #4411D6
• accent: #4411D6
• background: #FFFFFF
• textPrimary: #101B24
• link: #101B24

Typography

• primary: Aribau Grotesk — https://fonts.google.com/specimen/Aribau+Grotesk
• heading: Aribau Grotesk — https://fonts.google.com/specimen/Aribau+Grotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#4411D6, textColor=#FFFFFF, borderRadius=12.8px, shadow=rgba(69, 84, 94, 0.1) 0px 8px 16px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Braze Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Dashboard Overview
  • Image:
  • Source: Dashboard Overview Source
• Brand Humanity in Action
  • Image:
  • Source: Brand Humanity in Action Source
• The User Lifecycle
  • Image:
  • Source: The User Lifecycle Source
• The User Lifecycle
  • Image:
  • Source: The User Lifecycle Source
• The User Lifecycle
  • Image:
  • Source: The User Lifecycle Source
• Marketer Bootcamp + 50% off Certification (PR, Virtual)
  • Image:
  • Source: Marketer Bootcamp Source

Working with these fonts

Not found on Google Fonts? Follow this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS for matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aribau Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4411D6",
    "accent": "#4411D6",
    "background": "#FFFFFF",
    "textPrimary": "#101B24",
    "link": "#101B24"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aribau Grotesk",
      "heading": "Aribau Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Aribau Grotesk",
        "sans-serif"
      ],
      "body": [
        "Aribau Grotesk",
        "sans-serif"
      ],
      "paragraph": [
        "Aribau Grotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "53.28px",
      "h2": "22px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4411D6",
      "textColor": "#FFFFFF",
      "borderRadius": "12.8px",
      "borderRadiusCorners": {
        "topLeft": "12.8px",
        "topRight": "12.8px",
        "bottomRight": "12.8px",
        "bottomLeft": "12.8px"
      },
      "shadow": "rgba(69, 84, 94, 0.1) 0px 8px 16px 0px"
    }
  },
  "images": {
    "logo": "https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/themes/3smezt2o3gnm6/header-logo.1715711778.png",
    "favicon": "https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/themes/3smezt2o3gnm6/favicon.1707411170.ico",
    "ogImage": "https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/themes/3smezt2o3gnm6/header-logo.1715711778.png",
    "logoHref": "https://learning.braze.com/",
    "logoAlt": "Go home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Braze'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started ",
      "reasoning": "Button #0 with text 'Get Started' is the primary CTA due to its action-oriented text and vibrant brand color, which is typical for primary actions."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Braze'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}