Braze Brand: Colors, Fonts, Logo & Visual Identity

Braze Brand Identity

A complete profile of Braze's visual system — colors, typography, components, and personality — extracted from https://learning.braze.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://learning.braze.com.

Type Color RGB
primary #4411D6 rgb(68, 17, 214)
accent #4411D6 rgb(68, 17, 214)
background #FFFFFF rgb(255, 255, 255)
textPrimary #101B24 rgb(16, 27, 36)
link #101B24 rgb(16, 27, 36)

Typography

Each font links to its Google Fonts page where available.

Visual Assets

UI Components

Live previews rendered using Braze's actual button styles.

Brand Personality

Braze Brand in the Wild

Frequently Asked Questions

  1. What is Braze's primary brand color?
    Braze's primary brand color is #4411D6. It anchors the visual identity across their website, product UI, and marketing materials.
  2. What font does Braze use?
    Braze uses Aribau Grotesk as the primary typeface across body and headings.
  3. Does Braze use a light or dark theme?
    Braze's primary site uses a light color scheme, with a background of #FFFFFF.
  4. Where can I find Braze's logo?
    Braze's logo is available directly on their site (https://learning.braze.com). The current logo URL is included in the machine-readable JSON profile linked above.
  5. How was this brand profile generated?
    This profile was extracted from https://learning.braze.com using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://learning.braze.com on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aribau Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4411D6",
    "accent": "#4411D6",
    "background": "#FFFFFF",
    "textPrimary": "#101B24",
    "link": "#101B24"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aribau Grotesk",
      "heading": "Aribau Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Aribau Grotesk",
        "sans-serif"
      ],
      "body": [
        "Aribau Grotesk",
        "sans-serif"
      ],
      "paragraph": [
        "Aribau Grotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "53.28px",
      "h2": "22px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4411D6",
      "textColor": "#FFFFFF",
      "borderRadius": "12.8px",
      "borderRadiusCorners": {
        "topLeft": "12.8px",
        "topRight": "12.8px",
        "bottomRight": "12.8px",
        "bottomLeft": "12.8px"
      },
      "shadow": "rgba(69, 84, 94, 0.1) 0px 8px 16px 0px"
    }
  },
  "images": {
    "logo": "https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/themes/3smezt2o3gnm6/header-logo.1715711778.png",
    "favicon": "https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/themes/3smezt2o3gnm6/favicon.1707411170.ico",
    "ogImage": "https://cc.sj-cdn.net/instructor/2mwq54fjyfsk3-braze/themes/3smezt2o3gnm6/header-logo.1715711778.png",
    "logoHref": "https://learning.braze.com/",
    "logoAlt": "Go home"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}