Bluma Brand Identity

A complete profile of Bluma's visual system — colors, typography, components, and personality — extracted from https://www.getbluma.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/bluma
• Machine-readable JSON: https://characterquilt.com/branding/bluma.json

Quick Facts

Color Palette

• primary: #C9D1D9
• secondary: #70C5F9
• accent: #36373A
• background: #FFFFFF
• textPrimary: #202124
• link: #111827

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo: https://www.getbluma.com/logoWhite.svg
• Favicon: https://www.getbluma.com/logo.png
• Social card (og:image): https://www.getbluma.com/og-image.png

UI Components

• input: background=transparent, textColor=#151821, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#36373A, textColor=#202124, borderColor=#FFFFFF, borderRadius=41px, shadow=none
• buttonSecondary: background=#4D4D50, textColor=#202124, borderColor=#FFFFFF, borderRadius=41px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: content creators and marketers

Bluma Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Bluma | Your short-form AI content engine
  • Image: https://www.getbluma.com/mock/ugc-avatar-1.jpeg
• Short-Form Video Studio | Bluma
  • Image: https://www.getbluma.com/og-image.png
• Bluma | Your short-form AI content engine
  • Image: https://www.getbluma.com/mock/ugc-avatar-2.png
• Captured Hehalutz fighters photograph - Wikipedia
  • Image: https://upload.wikimedia.org/wikipedia/commons/thumb/0/0e/Stroop_Report_-_Warsaw_Ghetto_Uprising_13.jpg/250px-Stroop_Report_-_Warsaw_Ghetto_Uprising_13.jpg
• Websites & Growth Marketing System in Brownsville, TX
  • Image: https://blumacreativegroup.com/wp-content/uploads/2026/02/bluma-webdesing-for-contractors--scaled-e1772063838107-1024x728.jpg

Working with these fonts

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#C9D1D9",
    "secondary": "#70C5F9",
    "accent": "#36373A",
    "background": "#FFFFFF",
    "textPrimary": "#202124",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Inter",
        "system-ui",
        "Helvetica",
        "Apple Color Emoji",
        "Arial",
        "sans-serif",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Inter",
        "system-ui",
        "Helvetica",
        "Apple Color Emoji",
        "Arial",
        "sans-serif",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ],
      "paragraph": [
        "SF Pro Display",
        "SF Pro Text",
        "-apple-system",
        "BlinkMacSystemFont",
        "Inter",
        "system-ui",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "30px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#151821",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#36373A",
      "textColor": "#202124",
      "borderColor": "#FFFFFF",
      "borderRadius": "41px",
      "borderRadiusCorners": {
        "topLeft": "41px",
        "topRight": "41px",
        "bottomRight": "41px",
        "bottomLeft": "41px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#4D4D50",
      "textColor": "#202124",
      "borderColor": "#FFFFFF",
      "borderRadius": "41px",
      "borderRadiusCorners": {
        "topLeft": "41px",
        "topRight": "41px",
        "bottomRight": "41px",
        "bottomLeft": "41px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.getbluma.com/logoWhite.svg",
    "favicon": "https://www.getbluma.com/logo.png",
    "ogImage": "https://www.getbluma.com/og-image.png",
    "logoHref": "/",
    "logoAlt": "Logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "content creators and marketers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}