Bluma Brand Identity

A complete profile of Bluma's visual system — colors, typography, components, and personality — extracted from https://www.getbluma.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.getbluma.com.

• primary: #C9D1D9
• secondary: #70C5F9
• accent: #36373A
• background: #FFFFFF
• textPrimary: #202124
• link: #111827

Typography

Each font links to its Google Fonts page where available.

Primary: Inter
Heading: Inter

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Bluma's actual button styles.

• Input

  • background: transparent
  • textColor: #151821
  • borderColor: null
  • borderRadius: 0px
  • shadow: none

• Button Primary

  • background: #36373A
  • textColor: #202124
  • borderColor: #FFFFFF
  • borderRadius: 41px
  • shadow: none

• Button Secondary

  • background: #4D4D50
  • textColor: #202124
  • borderColor: #FFFFFF
  • borderRadius: 41px
  • shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: content creators and marketers

Frequently Asked Questions

• What is Bluma's primary brand color?
  Bluma's primary brand color is #C9D1D9. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Bluma use?
  Bluma uses #36373A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Bluma use?
  Bluma uses Inter as the primary typeface across body and headings.

• Does Bluma use a light or dark theme?
  Bluma's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Bluma's logo?
  Bluma's logo is available directly on their site (Logo). The current logo URL is included in the machine-readable JSON profile linked above.