blink.json

Blink Brand Identity

A complete profile of Blink's visual system — colors, typography, components, and personality — extracted from https://blink.new. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #216BE4
Accent #216BE4
Body Font Geist
Heading Font Geist

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: developers and tech-savvy users

Blink Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here are some agent instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#216BE4",
    "secondary": "#79C0FF",
    "accent": "#216BE4",
    "background": "#FFFFFF",
    "textPrimary": "#0F0F0F",
    "link": "#FDE3E3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "ui-sans-serif",
        "system-ui"
      ],
      "body": [
        "Geist",
        "ui-sans-serif",
        "system-ui"
      ],
      "paragraph": [
        "Geist",
        "ui-sans-serif",
        "system-ui"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0F0F0F",
      "borderColor": "#E6E6E6",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#216BE4",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0F0F0F",
      "borderColor": "#E6E6E6",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://blink.new/_next/image?url=%2Fblink%2Fblink-logo-wordmark--light-theme.svg&w=256&q=75",
    "favicon": "https://blink.new/favicon-16x16.png",
    "ogImage": "https://blink.new/blink/ai-app-builder.png",
    "logoHref": "/",
    "logoAlt": "Blink Logo Light"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Blink'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get started for free",
      "reasoning": "Button #0 ('Get started for free') uses the brand's primary color (#216BE4) and has strong CTA text, making it the main call-to-action."
    },
    "secondary": {
      "index": 10,
      "text": "Sign In",
      "reasoning": "Button #1 ('Sign In') has a different background color (#FFFFFF) and serves as a secondary action, typical for login or account access."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "developers and tech-savvy users"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Blink'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}