birch biosciences.json

Birch Biosciences Brand Identity

A complete profile of Birch Biosciences's visual system — colors, typography, components, and personality — extracted from http://www.birchbiosciences.com. Built for designers, agents, and AI tools.

Page: https://characterquilt.com/branding/birch-biosciences
Machine-readable JSON: https://characterquilt.com/branding/birch-biosciences.json

Quick Facts

Field	Value
Primary	#538D22
Accent	#D81B58
Body Font	Poppins
Heading Font	Metropolis

Color Palette

primary: #538D22
secondary: #F3FDEA
accent: #D81B58
background: #FFFFFF
textPrimary: #1E4812
link: #1E4812

Typography

primary: Poppins — https://fonts.google.com/specimen/Poppins
heading: Metropolis — https://fonts.google.com/specimen/Metropolis

Visual Assets

UI Components

buttonPrimary: background=#D81B58, textColor=#FFFFFF, borderRadius=64px, shadow=none
buttonSecondary: background=transparent, textColor=#538D22, borderColor=#8EA388, borderRadius=64px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: scientific and biotech professionals

Birch Biosciences Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Home
- Image: https://cdn.prod.website-files.com/66a748f5a17fe4f7ee0bce26/66fef868876d4be6ab2c9127_100%25%20RECYCLED%20CONTENT%20(12).png
Contact Us
- Image: https://cdn.prod.website-files.com/66a748f5a17fe4f7ee0bce26/66fdc4bfa80122817c6f8f25_Text.png
About Us
- Image: https://cdn.prod.website-files.com/66a748f5a17fe4f7ee0bce26/670d725eb08c829c1cecacb4_Teamshot%20third%400.33x.png

Working with these fonts

Not found on Google Fonts? Here are some instructions you can follow if you have permission to use the fonts:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
For each captured font URL: right-click → Save As to download the file locally.
View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "Metropolis",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#538D22",
    "secondary": "#F3FDEA",
    "accent": "#D81B58",
    "background": "#FFFFFF",
    "textPrimary": "#1E4812",
    "link": "#1E4812"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Metropolis"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Metropolis",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "64px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#D81B58",
      "textColor": "#FFFFFF",
      "borderRadius": "64px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#538D22",
      "borderColor": "#8EA388",
      "borderRadius": "64px",
      "shadow": "none"
    }
  }
}