Birch Biosciences Brand Identity

A complete profile of Birch Biosciences's visual system — colors, typography, components, and personality — extracted from http://www.birchbiosciences.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.birchbiosciences.com.

• primary: #538D22 (rgb(83, 141, 34))
• secondary: #F3FDEA (rgb(243, 253, 234))
• accent: #D81B58 (rgb(216, 27, 88))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #1E4812 (rgb(30, 72, 18))
• link: #1E4812 (rgb(30, 72, 18))

Typography

Each font links to its Google Fonts page where available.

• primary: Poppins
• heading: Metropolis
  • Poppins Google Fonts →
  • Metropolis Google Fonts →

Visual Assets

UI Components

Live previews rendered using Birch Biosciences's actual button styles.

• Button Primary

  • background: #D81B58
  • textColor: #FFFFFF
  • borderRadius: 64px
  • shadow: none

• Button Secondary

  • background: transparent
  • textColor: #538D22
  • borderColor: #8EA388
  • borderRadius: 64px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: scientific and biotech professionals

Frequently Asked Questions

• What is Birch Biosciences's primary brand color?
  Birch Biosciences's primary brand color is #538D22. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Birch Biosciences use?
  Birch Biosciences uses #D81B58 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Birch Biosciences use?
  Birch Biosciences uses Poppins for body text and Metropolis for headings. Fonts were detected on http://www.birchbiosciences.com as part of their live design system.

• Does Birch Biosciences use a light or dark theme?
  Birch Biosciences's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Birch Biosciences's logo?
  Birch Biosciences's logo is available directly on their site (http://www.birchbiosciences.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from http://www.birchbiosciences.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Birch Biosciences.

Methodology

Brand data on this page was extracted from http://www.birchbiosciences.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Birch Biosciences.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    { "family": "Poppins", "role": "body" },
    { "family": "Metropolis", "role": "heading" }
  ],
  "colors": {
    "primary": "#538D22",
    "secondary": "#F3FDEA",
    "accent": "#D81B58",
    "background": "#FFFFFF",
    "textPrimary": "#1E4812",
    "link": "#1E4812"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Metropolis"
    },
    "fontStacks": {
      "heading": [ "Poppins", "sans-serif" ],
      "body": [ "Poppins", "sans-serif" ],
      "paragraph": [ "Metropolis", "sans-serif" ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "64px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#D81B58",
      "textColor": "#FFFFFF",
      "borderRadius": "64px",
      "borderRadiusCorners": {
        "topLeft": "64px",
        "topRight": "64px",
        "bottomRight": "64px",
        "bottomLeft": "64px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#538D22",
      "borderColor": "#8EA388",
      "borderRadius": "64px",
      "borderRadiusCorners": {
        "topLeft": "64px",
        "topRight": "64px",
        "bottomRight": "64px",
        "bottomLeft": "64px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/66a748f5a17fe4f7ee0bce26/66a75f85166022587c36d589_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/66a748f5a17fe4f7ee0bce26/66c30318ae12321325da24aa_Favicon%2032.png",
    "ogImage": "https://cdn.prod.website-files.com/66a748f5a17fe4f7ee0bce26/675c8b46772c727746362348_Untitled%20design.jpg",
    "logoHref": "/",
    "logoAlt": "birch"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "scientific and biotech professionals"
  }
}