Bellabeat Brand Identity

A complete profile of Bellabeat's visual system — colors, typography, components, and personality — extracted from http://bellabeat.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/bellabeat
• Machine-readable JSON: https://characterquilt.com/branding/bellabeat.json

Quick Facts

Color Palette

• primary: #FE8F77
• secondary: #C4185A
• accent: #C4185A
• background: #FFFFFF
• textPrimary: #000000
• link: #69727D

Typography

• primary: Circular — https://fonts.google.com/specimen/Circular
• heading: Circular — https://fonts.google.com/specimen/Circular

Visual Assets

• Logo: https://bellabeat.com/wp-content/uploads/2022/06/BB-Logo-Stamp_Mnochrome-1.png
• Favicon: https://bellabeat.com/wp-content/uploads/2022/05/cropped-bellabeatlogo-32x32.png
• Social card (og:image): https://bellabeat.com/wp-content/uploads/2022/06/Bellabeat-homepage-featured1.jpg

UI Components

• buttonPrimary: background=#C4185A, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=50px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=50px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: health-conscious women

Bellabeat Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Ivy+ – Bellabeat
  • Image: https://bellabeat.com/wp-content/uploads/2024/03/video-cover-1-1-scaled.jpg
  • Source: https://bellabeat.com/ivy-plus/
• Healthy Breakfast Ideas: Bircher Muesli & Chocolate Granola Clusters – Bellabeat
  • Image: https://bellabeat.com/wp-content/uploads/2021/07/healthy-breakfast-ideas.jpg
  • Source: https://bellabeat.com/diet-and-nutrition/breakfast-ideas/
• 14 DPO Symptoms: Full Guide to Early Pregnancy Signs – Bellabeat
  • Image: https://bellabeat.com/wp-content/uploads/2024/01/14-DPO-symptoms-scaled.jpg
  • Source: https://bellabeat.com/ovulation/14-dpo-symptoms/
• The Best Foods for Staying Hydrated During Summer – Bellabeat
  • Image: https://bellabeat.com/wp-content/uploads/2021/08/best-foods-for-staying-hydrated-during-summer.jpg
  • Source: https://bellabeat.com/hydration/summer-foods/
• Press – Bellabeat
  • Image: https://bellabeat.com/wp-content/uploads/2023/11/bellabeat_info-sheet_-scaled.webp
  • Source: https://bellabeat.com/press/?dbd62fdc_page=2&3c663676_page=3&dbd62fdc_page=1&ff6630fa_page=4&3c663676_page=3&ff6630fa_page=4
• What is a Crunchy Mom? – Bellabeat
  • Image: https://bellabeat.com/wp-content/uploads/2023/06/what-is-crunchy-mom-5.jpg
  • Source: https://bellabeat.com/lifestyle-beauty/crunchy-mom/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.