Bellabeat Brand Identity

A complete profile of Bellabeat's visual system — colors, typography, components, and personality — extracted from http://bellabeat.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://bellabeat.com.

• Primary: #FE8F77
  rgb(254, 143, 119)
• Secondary: #C4185A
  rgb(196, 24, 90)
• Accent: #C4185A
  rgb(196, 24, 90)
• Background: #FFFFFF
  rgb(255, 255, 255)
• Text Primary: #000000
  rgb(0, 0, 0)
• Link: #69727D
  rgb(105, 114, 125)

Typography

Each font links to its Google Fonts page where available.

• Primary: Circular
  Google Fonts →
• Heading: Circular
  Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

• Button Primary

  • background: #C4185A
  • textColor: #FFFFFF
  • borderColor: #FFFFFF
  • borderRadius: 50px
  • shadow: none

• Button Secondary

  • background: #FFFFFF
  • textColor: #000000
  • borderColor: #000000
  • borderRadius: 50px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: health-conscious women

Frequently Asked Questions

What is Bellabeat's primary brand color?
Bellabeat's primary brand color is #FE8F77. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Bellabeat use?
Bellabeat uses #C4185A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Bellabeat use?
Bellabeat uses Circular as the primary typeface across body and headings.

Does Bellabeat use a light or dark theme?
Bellabeat's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Bellabeat's logo?
Bellabeat's logo is available directly on their site (http://bellabeat.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://bellabeat.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Bellabeat.