avery.json

Avery Brand Identity

A complete profile of Avery's visual system — colors, typography, components, and personality — extracted from https://callavery.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #164951
Accent #2C9C88
Body Font Instrument Sans
Heading Font gascogneSerial

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: property managers and real estate professionals

Avery Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    },
    {
      "family": "gascogneSerial",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#164951",
    "secondary": "#FC9082",
    "accent": "#2C9C88",
    "background": "#FAF7F4",
    "textPrimary": "#062A2F",
    "link": "#062A2F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "gascogneSerial"
    },
    "fontStacks": {
      "heading": [
        "gascogneSerial",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Instrument Sans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FBF8F5",
      "textColor": "#FFFFFF",
      "borderColor": "#FBF9F6",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FC9082",
      "textColor": "#062A2F",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
    },
    "buttonSecondary": {
      "background": "#2C9C88",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://averyiq.com/avery-full-inverse.svg",
    "favicon": "https://averyiq.com/favicon.ico?favicon.0e8_vkkv63vy9.ico",
    "ogImage": "https://averyiq.com/og-image-avery.jpg",
    "logoHref": "/",
    "logoAlt": "Avery"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Avery'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' uses a vibrant brand color (#FC9082) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Subscribe",
      "reasoning": "Button #3 'Subscribe' uses a different vibrant color (#2C9C88) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "property managers and real estate professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Avery'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}